The Dorito Effect

  • by Mark Schatzker
  • Narrated by Chris Patton
  • 8 hrs and 17 mins
  • Unabridged Audiobook

Publisher's Summary

In The Dorito Effect, Mark Schatzker shows us how our approach to the nation's number-one public health crisis has gotten it wrong. The epidemics of obesity, heart disease, and diabetes are not tied to the overabundance of fat or carbs. Instead we have been led astray by the growing divide between flavor - the tastes we crave - and the underlying nutrition.
Since the late 1940s, we have been slowly leeching flavor out of the food we grow. Simultaneously we have taken great leaps forward in technology, allowing us to produce in the lab the very flavors that are being lost on the farm. Thanks to this largely invisible epidemic, seemingly healthy food is becoming more like junk food: highly craveable but nutritionally empty. We have unknowingly interfered with an ancient chemical language - flavor - that evolved to guide our nutrition, not destroy it.

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Customer Reviews

Most Helpful

very good book

informative and well put together. also a compelling human element in the writers quest for flavor
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- Calum Gordon

The food movement is creeping out of inertia

Most informative. Well researched & adding power to the poor, unprotected, unsuspecting consumer of industralised food. But why knock the authenticity of the sugar problem (at the beginning of the book?). The author knows what he is talking about, but industrial chemicals are not the only problem. You do not have to knock other scientifically proven issues to expound your own findings. But mainly a most excellent book.
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- Amazon Customer

Book Details

  • Release Date: 05-05-2015
  • Publisher: Dreamscape Media, LLC