From a former FBI Special Agent specializing in behavior analysis and recruiting spies comes a handbook filled with his proven strategies on how to instantly read people and influence how they perceive you, so you can easily turn on the like switch.
The Like Switch is packed with all the tools you need for turning strangers into friends, whether you are on a sales call, a first date, or a job interview. As a Special Agent for the FBI's National Security Division's Behavioral Analysis Program, Dr. Jack Schafer developed dynamic and breakthrough strategies for profiling terrorists and detecting deception. Now, Dr. Schafer has evolved his proven-on-the-battlefield tactics for the day-to-day, but no less critical battle of getting people to like you.
In The Like Switch, he presents these techniques for how you can influence, attract, and win people over. Learn how to think and react like your favorite TV investigators from Criminal Minds or CSI as Dr. Schafer shows you how to improve your LQ (Likeability Quotient), "spot the lie" both in person and online, master nonverbal cues that influence how people perceive you, and turn up or turn down the intensity of a relationship.
Dr. Schafer cracks the code on making great first impressions, building lasting relationships, and understanding others' behavior to learn what they really think about you. With tips and techniques that hold the key to taking control of your communications, interactions, and relationships, The Like Switch shows you how to read others and get people to like you for a moment or a lifetime.
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- Lindsay Kay Caddy
Only useful for the very young and the very naive
I am not prejudiced against American accents but the tone of this narrator, while sounding ok in the test sample, grated on me so much, by the end I could barely listen.It is a fault with the book that it dresses up trite observations in a pseudo-scientific way as if presenting well defined laws of human nature only understood by a few experts. The narrator exacerbates this and must take a lot of responsibility for the annoying experience that results.
The advice in this book is not bad but little or none of it is new. It's just a rehash of standard body language and basic social skills training that has been around for decades. The FBI angle is amusing but doesn't add anything of substance. The chapter on the internet is of course not decades old but neither does it say anything beyond what is already well known to most internet users. Don't send angry emails until you've had a chance to cool down. Check your addressee list in case you made a mistake. Don't post naked pictures of yourself. Beware of people lying on social media. Good advice but only of value to the young and the naive.
Probably the most profound insight is the friendship formula: friendship = proximity + frequency + duration + intensity. But the examples he gives to validate it are dreadful. He cites a case where he supposedly helped a shy young man to make friends by telling him to go to a bar every evening, place a set of glass marbles on the counter and examine them with a magnifying glass. He claims this incited curiosity which led to the young man making friends. He had to go to the bar often and sit alone all evening in order to boost the proximity, frequency and duration elements of the equation.
The book is riddled with facile statements such as "Scientists have discovered that as we go about our daily lives our senses are constantly sending messages to our brain which in turn processes the information". And: If you cut someone's carotid artery, death will follow in minutes. One of the examples (the drunk passenger on a plane) is good but many of the stories and illustrations are so trite as to be laughable. There is so much simplistic advice dressed up as profundity, I found it almost unbearable.
It would be a good introduction for a socially undeveloped person aged about 10-14. (I mean that seriously).