Yes! 50 Secrets from the Science of Persuasion

  • by Noah Goldstein, Steve Martin, Robert B. Cialdini
  • Narrated by Clive Mantle
  • 6 hrs and 33 mins
  • Unabridged Audiobook

Publisher's Summary

Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on more than 60 years of research into the psychology of persuasion, this audiobook reveals many remarkable insights that will help listeners to be more persuasive, both at work and at home. More information can be found at


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Customer Reviews

Most Helpful


Being a somewhat voratious reader(or listener) of this genre lately, I can whole heartedly recommend the spend, in terms of time and money.
It is written to be interesting for the interested, that sounds easy, because this book makes it easy. I obtained many useful tips for helping my business, which is doing well, but is already showing signs of small improvements from the use of these informative tips. Whether you use a hardcaopy or soft copy it's fairly easy to get around, do make a notebook handy, because you will find yourself wanting to jot ideas down. It is far superior in format and content (it is substantive) than most 'self-help - business enhancing' books. I recommend it without reservation.
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- Chelle :o))

Fascinating and useful

A great resource for any of us who need to understand negotiation and the psychology of decision making (which you could argue is all of us). This is packed with interest, well researched examples of theories in practice and tips about how these can be put to work
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- Jim

Book Details

  • Release Date: 10-12-2009
  • Publisher: Audible Studios