Summary

Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on more than 60 years of research into the psychology of persuasion, this audiobook reveals many remarkable insights that will help listeners to be more persuasive, both at work and at home. More information can be found at www.scienceofyes.com.
©2007 Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini (P)2014 Audible, Inc.
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Customer Reviews

Most Helpful
5 out of 5 stars
By Chelle :o)) on 08-06-10

WORTH THE TIME & MONEY!

Being a somewhat voratious reader(or listener) of this genre lately, I can whole heartedly recommend the spend, in terms of time and money.
It is written to be interesting for the interested, that sounds easy, because this book makes it easy. I obtained many useful tips for helping my business, which is doing well, but is already showing signs of small improvements from the use of these informative tips. Whether you use a hardcaopy or soft copy it's fairly easy to get around, do make a notebook handy, because you will find yourself wanting to jot ideas down. It is far superior in format and content (it is substantive) than most 'self-help - business enhancing' books. I recommend it without reservation.

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15 of 15 people found this review helpful

5 out of 5 stars
By Jim on 14-07-11

Fascinating and useful

A great resource for any of us who need to understand negotiation and the psychology of decision making (which you could argue is all of us). This is packed with interest, well researched examples of theories in practice and tips about how these can be put to work

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8 of 8 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Penny on 12-12-12

Readers who want to learn how to persuade

What did you love best about Yes! 50 Secrets from the Science of Persuasion?

The stories. The metaphors are what bring the story to life.

What about Clive Mantle’s performance did you like?

He has presence and reads well love the use of tonality.

What insight do you think you’ll apply from Yes! 50 Secrets from the Science of Persuasion?

All of them I will be using all of them and training others how to use them.

Any additional comments?

Great book highly recommend you read after reading Influence by Cialdini..

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1 of 1 people found this review helpful

5 out of 5 stars
By Jaquelynn on 20-04-12

Sales People with a Science Background/Interest

Would you consider the audio edition of Yes! 50 Secrets from the Science of Persuasion to be better than the print version?

I personally prefer audio versions of books in general as it allows me to multitask. I do not feel that reading a hard cover would have provided any additional benefit.

What was one of the most memorable moments of Yes! 50 Secrets from the Science of Persuasion?

A lot of "common sense" knowledge has been proven false, many of these examples are memorable!

What about Clive Mantle’s performance did you like?

It was fine, nothing special though.

What did you learn from Yes! 50 Secrets from the Science of Persuasion that you would use in your daily life?

This book essentially gives the summary of many studies that have topics related to interpersonal relationships and business. Many of the topics provide insight that can easily be translated into any business role.

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