Profiles in Folly

  • by Alan Axelrod
  • Narrated by Scott Peterson
  • 11 hrs and 42 mins
  • Unabridged Audiobook

Publisher's Summary

Using the same engrossing anecdotal format that has proved so popular in Profiles in Audacity, Alan Axelrod now turns to the dark side of audacious decision-making: those choices that, in retrospect, were shockingly wrongheaded.
Although Axelrod investigates some dumb decisions by stupid people and some evil decisions by evil people, the overwhelming majority of these decisions were made by good, smart people whose poor judgment produced disastrous, often irreversible results.
The 35 compelling and often poignant stories, which range from ancient times to today, include: The Trojan Horse; the Children's Crusade; the sailing of the Titanic, and the false belief that it just couldn't sink; Edward Bernays's 1929 campaign to recruit women smokers; Neville Chamberlain's appeasement of the Nazis; Ken Lay's deception with Enron; and even the choice to create a "New Coke" and fix what wasn't broke. As with Profiles in Audacity, the deftly drawn vignettes will pique interest, satisfy curiosity, give pleasure, and present valuable lessons. And in addition to offering the same insightful analysis of the decision-making process, Folly also includes objective post-mortems that explain what went wrong and why. These are cautionary tales - albeit with exquisite twists ranging from acerbic to horrific.

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What the Critics Say

"Prolific author Axelrod has an engaging writing style and a good eye for telling incidents, making his 35 "cautionary tales" of bad decisions (and their deciders) illuminating and interesting." (Publishers Weekly)

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Customer Reviews

Most Helpful

Read by Computor

The book has so much potential. Good information given on each chapter as to the history of each decision. But and it is a big but the Narrator. I have heard better computer generated voices, this is really hard to get into because of the voice. I found it hard to stay interested and even got lost on some of the chapter changes. Sorry I presonally would not recomend
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- mark fowler

Wide selection of events

Any additional comments?

I've not counted how many events this book covers, but it is a lot. From the Challanger Launch decision, to the cigarette marketing strategy that resulted in women taking up smoking.

The only thing that lets the book down, is the really obscure historical events. They are well researched and presented, but by the end i felt a book of this type needed to remain reliability modern for it to be entertaining. But maybe this is more of an academic than an entertainment book, but either way it is really enjoyable...you just might end up skipping through some parts of the book.

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- Ollie

Book Details

  • Release Date: 17-09-2010
  • Publisher: Gildan Media, LLC