• The Story of Indian Business: The East India Company

  • The World's Most Powerful Corporation
  • By: Tirthankar Roy
  • Narrated by: Vikas Adam
  • Length: 5 hrs and 40 mins
  • Unabridged Audiobook
  • Release date: 20-11-12
  • Language: English
  • Publisher: Audible Studios
  • 3.5 out of 5 stars 3.6 (7 ratings)

Summary

A first-time account of the East India Company from the perspective of Indian business history....
For over 200 years, the East India Company was the largest and most powerful mercantile firm in Britain and Asia. Set up to procure Asian goods for British consumers, the Company's business network spanned Persia, India, China, Indonesia, and North America. In the late 1700s, its career took a dramatic turn as the Company lost ground as a trading firm, but founded an empire in India. Why did a merchant firm end up being an empire builder? Why did politics mesh so closely with the conduct of business in this time?
This new account of the East India Company answers these questions by taking a fresh look at the world of Indian business. The story fits together many pieces of a vast jigsaw puzzle, and shows how trading in India changed the Company and how the Company changed Indian business.
©2012 Tirthankar Roy (P)2012 Audible, Inc.
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Regular price: £15.19

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Customer Reviews

Most Helpful
5 out of 5 stars
By Dr. Brian L. Carpenter on 17-08-13

Super overview of the East India Company

This little book is an excellent overview of the 275 year existence of the first modern corporation. Anyone interested this topic will find this to be an excellent source. It contains many interesting dates, names and significant historical events. I also enjoyed the audio format because I would not how to pronounce the trough of Indian words, names and places that would naturally be contained in such a book.

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3 of 3 people found this review helpful

5 out of 5 stars
By N. S. Desai on 29-05-13

A novel approach to a complex subject

What did you love best about The Story of Indian Business: The East India Company?

There were two thinks I especially appreciated about this book, which I read (or listened to) in preparation for a trip to Chennai and Kolkata. First, this is one of the few histories of India where the narrator pronounces the Indian words correctly. Mispronunciation can be very irritating over the course of an audio book; Mr. Adam's care to pronounce both north and south Indian city names correctly makes the book much more pleasurable. Second, Mr. Roy's approach, focusing on the economics that led to the Raj provide a context from which you can understand the roots of European involvement in India, but also sheds a new light on ones understanding of the Raj and Independence.

Which scene was your favorite?

The description of the Clive campaign at Plassey.

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3 of 3 people found this review helpful

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