Summary

In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding "personality brands" - how individuals use different triggers to influence, persuade, and captivate others.
You already know how you see yourself and the world. But how does the world see you? If you want to be heard and remembered, if you want people to take action on your ideas and opinions, then you need to get the full picture. Effective messages build a cause-and-effect cycle that creates action. Each time you communicate, you will either be heard, or you will be ignored.
In How the World Sees You, Sally Hogshead reveals which triggers individuals inherently use when interacting with others. Through her extensive, in-depth proprietary research ranging from market studies to neuroscience, she presents a set of archetypes, or style of persuasion, of different personality brands designed to help individuals understand their strengths and weaknesses and the pros and cons of each.
Inviting listeners to take an online assessment, she then explains their results and helps them develop new talents, create more productive teams, and hire ideal employees. How the World Sees You coaches listeners to focus not only on their strengths, but on the distinctive qualities and characteristics that make them different, not just better. As she persuasively shows, Different beats Good ever time.
PLEASE NOTE: When you purchase this title, the accompanying reference material - including instructions on how to access the referenced assessment test - will be available in your My Library section along with the audio.
©2014 Sally Hogshead (P)2014 HarperCollins Publishers
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Customer Reviews

Most Helpful
5 out of 5 stars
By Mr. J. A. Ball on 03-04-17

A truly insightful book

Where does How the World Sees You rank among all the audiobooks you’ve listened to so far?

This has been one of my favourite audiobooks of recent times, as I had so many realisations relevant to myself and business.

What other book might you compare How the World Sees You to, and why?

As far as I know, it's fairly unique. Quite different to personality tests or general psychology.

Did you have an emotional reaction to this book? Did it make you laugh or cry?

I had some big AHA! moments. A few laughs too.

Any additional comments?

Sally is one of the best presenters I have listened to. Her style is great and very personable. I did not know what to expect when I got this book, but now I think it is essential reading.

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1 of 1 people found this review helpful

5 out of 5 stars
By Josefin on 03-04-15

Fascinating book

Great book that really opened me up to new perspectives. Sally reads it with great passion and is very fun to listen to. It'll be a great help to have this book with me in my back pocket and to look back on from time to time when I feel I need to be reminded what my, and others, greatest values are. It is however a bit long winded to listen to all the advantages being read, so maybe I should have bought the book. But then again it'll be good for future reference. At the end of the day it is a very informative book on a fascinating topic.

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1 of 2 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Lotra on 08-07-14

Authors Should Always Read Their Own Books

Where does How the World Sees You rank among all the audiobooks you’ve listened to so far?

I give this book an 8.5 out of 10 because of the second person reading Sally's book. She is extremely dynamic and I enjoyed hearing her book, in her words. I was disappointed and bored by the second reader of the second half of the book. In fact, I skipped over a few sections where he was reading because the book lost its spark with his voice. She comes back on in Part 3 of the book, but so much critical information was hard for me to listen to because her male reader was so damn boring and clinical.Publishers need to get a grip and let authors read their own books. They have no realistic idea of how poor reading affects an audiobook. If you have a dynamic author, let them read their book!

Which character – as performed by Sally Hogshead and Erik Bergmann – was your favorite?

Sally, hands down is better at delivering her own research. Nothing against Erik, but he was wrong for reading her book. I was thrilled to see she was reading it and I have recommended the book to many friends. I am reluctant to recommend the audiobook because they used to readers who simply did not mesh well together.

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7 of 7 people found this review helpful

4 out of 5 stars
By Robin on 06-07-14

worth the listen for business insight

This author is obviously an authority in her field, and her method is right on the money. I would, however, recommend purchasing this book either on kindle or hardcover instead of audio. A third of the book is likely only to be scanned (since only a few minutes actually apply to any one individual), and there were several times that I would have liked to go back to an earlier section but was unable to do so due to the audio format. Also, there are very few authors who should be narrating their own books ... this is not one of them. The narration was average, and to do justice to the book should have been done by a professional narrator, in my opinion.

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7 of 7 people found this review helpful

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