In recent years, media and technology have perfected the lucrative art of gaining and holding our attention. This extraordinary feat has changed the behaviour of billions of people, and especially the young: by current medical standards, we are experiencing an unprecedented global pandemic of addiction. But what exactly is an addiction? And what, if anything, might we do about it?
From cliff-hangers to earworms, from religion to pornography, and from the awesome allure of the Kim Kardashian: Hollywood app to the unexpected benefits of the 'butt-brush effect', Irresistible blends fascinating stories with ingenious science to explain how and why we all got hooked. Revealing the surprising causes and sometimes bizarre nature of addiction, this book will equip you with the tools and understanding you need to navigate our irresistible new world.
"Brilliant." (Susan Cain)
"Essential." (Charles Duhigg)
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Customer ReviewsMost Helpful
By stryder on 12-05-17
We are all addicted to something - and somebody else gets paid for it
Important book for everyone to listen to or read about how addiction can creep up on us in the modern world and how someone is normally profiting from it.
Although the material is not new or original, book is written and read well.
It's not against tech and modern digital life but makes case for us remembering it is just a tool available to us humans
2 of 2 people found this review helpful