Read this and let the author take you through the processes of your marketing opportunities.
To start, you are advised on how to brand yourself and your artwork, so that you stand out in the sea of other struggling artists.
Next, he steers you through each of the many available channels for getting your message to a prospective collector, including the ever-changing tangle of social media. Then, he prepares you to be ready when the prospect responds to your solicitations.
He describes writing attractive content for your messages, how to close the sale when the prospect falls in love with your artwork, plus the tricky issues of pricing and affordability.
You are coached on the various tools you need to support your marketing efforts: how to choose your computer, essential software and accessories; ways to obtain, handle, and preserve images of both your artwork and references; how email is your prime messaging channel, and to ensure that your prospect will open and read your message; plus how your website is your most important marketing tool, the concept of "friction," and maximizing the design of your landing page.
After each chapter are summaries, and hints on how you may get started.
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Customer ReviewsMost Helpful
By Lucas Graham on 29-03-16
Way too basic
If you know ABSOLUTELY NOTHING about marketing, this might be good for you.
The author spent a lot of time going through the details of VERY BASIC concepts like how to connect with someone on LinkedIn, and that click-through rates on Web ads are low. So much time, in fact, that I started to wonder if I should skip ahead to the good stuff... And then the book ended.
1 of 1 people found this review helpful
By deb slowey on 10-03-16
we must take it on ourselves ...this helps
lots of great info for all artists and school grads to get the work out