The quintessential self-made man, master of brand identity, New York Times best-selling author, and award-winning executive, KISS's Gene Simmons, shares his manifesto for business success.
KISS did not become one of the most successful rock bands in history by accident. Long before they first took the stage, Gene Simmons and Paul Stanley had a clear-cut operating plan for their business. Over the past forty years, KISS has sold over 100 million CDs and DVDs worldwide and manages over 3,000 licensed merchandise items. In addition to KISS, Simmons' lucrative ventures include two hit reality shows, a professional sports team, a restaurant chain, and a record company. A recipient of the Forbes lifetime achievement award, this brilliant executive runs all of his businesses on his own - no personal assistant, few handlers, and as little red tape as possible.
In Me, Inc., the marketing and finance wizard gives aspiring entrepreneurs the critical tools they need to succeed. Simmons teaches you how to build a solid business strategy, harness the countless tools available in the digital age, network like hell, and be the architect for the business entity that is you. Inspired by The Art of War, Me, Inc. is organized around thirteen specific, easy-to-understand principles for success, drawn from Simmons’s own triumphs and failures. From finding the confidence necessary to get started, to surrounding yourself with the right people, to knowing when to pull the plug and when to double-down, these principles can help you attain the freedom and wealth of your dreams.
©2014 Gene Simmons (P)2014 HarperCollins Publishers
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Customer Reviews

Most Helpful
5 out of 5 stars
By Tony jones on 28-05-15


Loved it one of the most inspirational reads, the man speaks the truth, the true many won't want to hear

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2 of 2 people found this review helpful

4 out of 5 stars
By Anthony on 20-07-15

Gene Pulls no punches

I've always admired KISS and Gene Simmons. The brand seems to have been around from time immemorial. And yet I was surprised - I should have known better - on how prolific an entrepreneur he is. His message resonates with me because I'm an immigrant myself and appreciate the raw realities of making it in today's world. It is an awesome addition to my Success Library and a rare find because of Genes unique perspective. Read by the man himself it added verisimilitude to the hardships of his early life. No sugar coated platitudes here, just the uncomfortable truths of what it takes for success.
My only criticism is that Gene makes you feel like a slouch in comparison to his relentless work ethic. In his early 60's, the man is an entrepreneurial money making machine.
I loved it.

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1 of 1 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Frater Herne on 22-10-14

Not the Gene Simmons you THINK you know! 10 stars!

Would you listen to Me, Inc. again? Why?

Yes, I WILL listen to it again and again. This is a gold mine of wisdom. I had pre-ordered this book, which was a first for me. I was chomping at the bit to read it, because Gene is no fool. When I saw that he wrote a book about success, I had to have it. Think about it, the man's philosophy and his great work ethic got him where he is today, so he KNOWS his topic. While I was waiting for the book to be released, I sometimes wished I could pick his brain. Well, this book IS like sitting down with a FRIEND who is successful and who wants ME to do well in life. He didn't have to write this book, but he did, and I hope I can thank him personally one day. He is warm, caring, humble and brutally honest with both himself and the listener about his failings and his successes. I didn't BUY this book... it IS an INVESTMENT. An investment in ME.

What other book might you compare Me, Inc. to and why?

"The Seven Habits of Highly effective people". Both lay out proven wisdom and then explain it so well that you realize I CAN do this, I SHOULD do this, and I WILL do this. The trick is, to DO this. Awaken. See. ACT.

What does Gene Simmons and John Varvatos bring to the story that you wouldn’t experience if you just read the book?

The audio version really feels you've got a friend who cares about you. There is a lot of warmth and caring in this book. If you think that's nonsense, I challenge you to read his section on Philanthropy. Both Gene and John aren't just saying "Do this, and you'll be successful". They're saying You CAN do it!!!

Was this a book you wanted to listen to all in one sitting?

YES, ABSOLUTELY. I will often refer to this book.

Any additional comments?

I'm in my early 50's, and developed some successful guitar amplifiers and other musical instrument products. I lost my job a few years ago and shortly after that, I was diagnosed with a neurological condition. The diagnosis devastated me. I wasn't able to work anymore. I now receive Social Security Disability payments. (Like Gene said in the book, it's insurance that I paid into.) I thought I was finished and useless. About a year ago, I started believing in myself AND my abilities again. I sold my favorite vintage guitar (My ONLY guitar...) to get started working on a design for a musical instrument product that I want to patent (In fact, I showed my idea to Hartley Peavey and he told me I should patent it) and I bought recording gear to get going with songwriting, but I allowed fear self doubt to conquer me. NO MORE. We all fall down at different times in our lives, but this book helped me stand up again. Not only that, it made me WANT to stand up again. This book lit a fire under my backside after my first listen to it. That's a key word here: LISTEN. I have a lot to offer, and I, like Gene, have a pretty damn good gut instinct. My track record proves that. I made a lot of money for my bosses, and my goal is to turn my ideas into significant money for my family and I. (Gene quotes Dr. Farrah Gray on this topic, and Dr. Gray is correct.) I don't want to *need* my disability payments to get by, and I don't want to just "get by", either. I want to support myself and my family again, even better than I used to when I was working. Am I kissing up to Gene is this review? NO. I am extremely grateful to him? YOU'D BETTER BELIEVE IT, PAL. Big difference. BTW, if it wasn't for KISS, I wouldn't have entered the music business. Thank you, Gene. I wish you and your family all the best. PS: Next time you're in Big Bear, the coffee is on me!

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15 of 16 people found this review helpful

5 out of 5 stars
By Amazon Customer on 24-10-14

Short and to the point!

I like Gene Simmons. I liked "Kiss and Make Up" and "Sex, Money Kiss". This book is like an updated version of the latter. It is truthful and to the point. One the key points that came home to me, was that most projects and business ventures fail. Being able to come to terms with this fact is very important. So is the ability to move on to the next project.

He is truthful and brutally honest, so if you are after sugar coated material this might not be for you. But overall I thought it was great.

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6 of 6 people found this review helpful

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