• by Malcolm Gladwell
  • Narrated by Malcolm Gladwell
  • 7 hrs and 48 mins
  • Unabridged Audiobook

Publisher's Summary

Intuition is not some magical property that arises unbidden from the depths of our mind. It is a product of long hours and intelligent design, of meaningful work environments, and particular rules and principles. This audiobook shows us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision-makers in our homes, offices, and in everyday life. Just as he did with his revolutionary theory of the tipping point, Gladwell reveals how the power of blink could fundamentally transform our relationships - the way we consume, create and communicate, how we run our businesses, and even our societies. You'll never think about thinking in the same way again.


What the Critics Say

"Malcolm Gladwell goes deep into the reliability of hunches, instinct and instant, apparently irrational understandings. It appears that they are all aspects of an important survival mechanism, the one that makes us jump the right way when we stumble jay-walking as a lorry hurtles towards us. Full of fascinating theories about how science can be duped more often than our unsonscious minds can, Gladwell ranges from art fakes and gambling to marriages in jeopady and job interviews. I was instantly convinced." (The Times)
"Brilliant." (Observer)
"Astonishing." (Daily Mail)
"Compelling." (Evening Standard)


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Customer Reviews

Most Helpful

Very Average...

Blink is a very successful book which covers the subject of intuition. I expected great things from this and the audiobook got off to a flying start with Gladwell's playful and confident reading style. I kept expecting the audiobook to then ramp up past what was fast becoming a very long-winded introduction...except it wasn't and by now I was onto the third chapter. Whilst providing some interesting examples, this book does little else than state the obvious...again and again and feels like a lot of newspaper clippings all pulled together (which some say is exactly what it is). For such a successful book I had such high expectations and for the most part this book failed to deliver...I found myself becoming increasingly bored.
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- L

Enjoyable, but goes in an unexpected direction

I enjoyed listening to this. Gladwell interweaves gripping stories with interesting psychological information very effectively. Like another reviewer, however, I was a bit surprised with the direction this took. It started out being about the powers of the unconscious and how experts can make very complicated judgements almost instantaneously. It seemed to promise to tell the reader how to harness the power of the unconsious. But then it swerved much more into exploring how snap judgements can be bad, and ended up being about the nature of prejudice. This was very interesting (possibly more interesting than the direction it had been heading in), but definitely a bit unexpected.
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- Jane

Book Details

  • Release Date: 21-11-2006
  • Publisher: Hachette Audio UK