Digital Wars starts in 1998, when the Internet and computing business was about to be upended - by an antitrust case, a tiny start-up and a former giant rebuilding it. Charles Arthur here examines the differing strategies of the three best-known tech companies in their battle to win control of the exploding network connecting the world. Microsoft was a giant - soon to become the highest-valued company in the world - while Apple was a minnow and Google just a start-up. By February 2012, Apple was worth more than both Microsoft and Google combined. Through the voices of former and current staff, Arthur looks at the tumultuous battle between the three companies and what their various successes meant for us.
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If like me you lived through the rise of the Internet and computer giants then you will find this fascinating,
I've not heard a book like this before. It takes what could be a dry subject and makes it fascinating,
The narrator managed to make the book interesting.
The rise of Google and Apple and their challenge to Microsoft is described by decade and product. Dell makes an occasional visit as does Blackberry and Intel. The ride of Google from college project to present day is fascinating. Apple challenging MicroSoft and the patters failure to change and innovate quickly is very interesting.
Decent summary of interesting times
This book brings together a lot of history and separates out the issues for easy understanding. Those interested in this area should find it a good listen, it's a time-saver to get a good overview of early Internet history without reading lots of other books.
I was already impressed by Charles Arthur from his interviews in The Guardian's Tech Weekly podcast, but it felt like any technology student could have done the research to put this book together. There is little of the insight and awareness that comes across in his work on the podcast.
He's a bit serious and dramatic sounding but didn't get in the way of the book.
Yes, but it would be a bit dull, the characters do not come to life in the book.