This course provides a different view. In How You Decide: The Science of Human Decision Making, Professor Ryan Hamilton, associate professor of marketing at Emory University's Goizueta Business School, uses research revealed via the scientific method to understand and explain human decision making. While his easygoing manner and anecdotes about surprising and bizarre choices will keep you enthralled, Professor Hamilton also shares what decision science has revealed through empirically tested theories that make falsifiable predictions and lead to testable hypotheses. Based on the outcomes of his own published experiments and those of his colleagues, Dr. Hamilton presents information that allows you to better understand the choices you face every day, the tools you can use to make the best decisions for your personal goals, and how to most effectively influence the decisions of others.
Throughout this course, you'll examine complex and seemingly simple decisions and see the factors that play into both. You'll understand the pitfalls of routines that have become such a part of life that they obscure the decision making process and learn how the memory of a song or joke heard years ago can have an effect on a decision being made today.
Dr. Hamilton emphasizes the complex nature of human beings and the many environmental, physical, and emotional aspects of life that can impact any specific decision at any given moment.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
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Customer ReviewsMost Helpful
By Calum Nobles on 01-12-16
Much less marketing than I expected
If you could sum up How You Decide: The Science of Human Decision Making in three words, what would they be?
Interesting, revealing, educational
What did you like best about this story?
I was concerned that this might be too marketing focused. It was not. It was a good in-depth coverage of a fascinating topic
What does Professor Ryan Hamilton bring to the story that you wouldn’t experience if you had only read the book?
He is a very good narrator ... kept things interesting and moving along
Was this a book you wanted to listen to all in one sitting?
No ... 20 odd lectures ... you could never take all that in. I might actually listen to it again in a few months
4 of 4 people found this review helpful
Customer ReviewsMost Helpful
By Francy_B on 02-12-16
Compelling and instructive
This course walks you through the theories and knowledge regarding how the human brain approaches decision making. Learning the concepts made me think about my own behavior and I now understand better the way I (and the people around me) work. It doesn't give you all the answers, but it's a great way to start. The performance is warm and the concepts are clearly explained, even for people who have no knowledge of the topic.
6 of 6 people found this review helpful
By JARED R CLEMENCE on 12-12-16
This book directly and immediately effects my day actions and decisions with respect to choosing my brand management strategies
5 of 5 people found this review helpful