Penguin presents the unabridged downloadable audiobook edition of Hunch, written and read by Bernadette Jiwa.
Learn to trust your intuition and uncover insights that could lead to the next big thing.
What do the Dyson vacuum cleaner, the GoPro camera, Starbucks, Instagram, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions but a hunch - the intuitive understanding of a deep unmet need, informed by insight and foresight. Anxiety over being more innovative leads entrepreneurs to create solutions in search of problems. But what if you could use your intuition to identify an existing problem that's begging for a solution?
In Hunch, best-selling author and business advisor Bernadette Jiwa shows how anyone can uncover the kind of insights that become breakthrough ideas. Combining hands-on exercises with inspiring stories of the killer hunches that brought us ideas like the first reusable coffee cup and the beloved Spanx brand, Hunch is a guide to cultivating your intuitive powers, a road map to getting from insights to ideas that fly.
Every breakthrough idea starts not with knowing for sure but by understanding why it's safe to try. Intuition alone doesn't tell you exactly where X marks the spot, but it can give powerful clues as to where you might begin to dig. This is the book you need if you're ready to begin finding them.
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A mini-course in learning to see what others don't
Another Bernadette Jiwa classic! (If you're a fan of Seth Godin and Simon Sinek, you'll love Bernadette Jiwa.)
If you want to understand peoples worldviews, wants, and needs, in order to create solutions to problems then this book will show you how to get started.
'Hunch' sets you tasks to complete in order to get into the right mindset, and as with all Jiwa books...plenty of interesting case studies to illustrate how others have successfully done it.
You won't find pages upon pages of scientific essays about why certain marketing techniques work, Jiwa just gets straight to the point with quality content that is a joy to read/listen to.
If this is your first purchase by Jiwa, I would recommend picking up 1 or 2 of her other books because you'll want more.