Influence: Science and Practice

  • by Robert B. Cialdini
  • Narrated by Robert Cialdini
  • 10 hrs and 5 mins
  • Unabridged Audiobook

Publisher's Summary

Narrative writing is combined with scholarly ideas in this examination of the psychology of compliance (i.e. uncovering which factors cause one person to say "yes" to another's request). By combining evidence from two relevant but very different arenas - the realm of controlled research and the working world of influence professionals - this audiobook looks at this issue in terms of six basic principles of psychology (one to a chapter). These principles direct human behavior and are therefore extremely powerful: reciprocation, consistency, social validation, liking, authority, and scarcity.
This is a supplement for courses in introductory psychology, social psychology, management, sales, marketing, and persuasion.

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Same stories as his previous book with a similar title

Cialdini is a marvellous and interesting and all his work gets my attention, but unfortunately this book is nearly identical to one of his previous books with a similar name, so I’m disappointed there was no new content!
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Book Details

  • Release Date: 28-12-2017
  • Publisher: Robert Cialdini