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Cialdini is a marvellous and interesting and all his work gets my attention, but unfortunately this book is nearly identical to one of his previous books with a similar name, so I’m disappointed there was no new content!
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This is a brilliant book through and through that would benefit anyone who takes the time to read it.
However, it's missing a chapter on how to trick your readers into buying your book multiple times by slightly changing its title every so often.
With this in mind, Mr. Cialdini might reconsider his highly negative portrayal of his fellow compliance practitioners.
Regardless, the analysis of the subject matter is brilliant.
First couple chapters are about animals and turkeys. And he uses 4 sentences where you could convey the same logic in one. Returned