• Influence: Science and Practice

  • By: Robert B. Cialdini
  • Narrated by: Robert Cialdini
  • Length: 10 hrs and 5 mins
  • Unabridged Audiobook
  • Release date: 28-12-17
  • Language: English
  • Publisher: Robert Cialdini
  • 4.5 out of 5 stars 4.4 (5 ratings)


Narrative writing is combined with scholarly ideas in this examination of the psychology of compliance (i.e. uncovering which factors cause one person to say "yes" to another's request). By combining evidence from two relevant but very different arenas - the realm of controlled research and the working world of influence professionals - this audiobook looks at this issue in terms of six basic principles of psychology (one to a chapter). These principles direct human behavior and are therefore extremely powerful: reciprocation, consistency, social validation, liking, authority, and scarcity.
This is a supplement for courses in introductory psychology, social psychology, management, sales, marketing, and persuasion.
©2017 Robert Cialdini (P)2017 Robert Cialdini
Show More Show Less

Regular price: £22.89

Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – choose any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • Free, unlimited access to Audio Shows
  • After your trial, Audible is just £7.99/month
Select or Add a new payment method

Buy Now with 1 Credit

By completing your purchase, you agree to Audible's Conditions of Use and Privacy Notice.

Buy Now for £22.89

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and Privacy Notice.

By completing your purchase, you agree to Audible's Conditions of Use and Privacy Notice.

Customer Reviews

Most Helpful
2 out of 5 stars
By Anonymous User on 11-02-18

Same stories as his previous book with a similar title

Cialdini is a marvellous and interesting and all his work gets my attention, but unfortunately this book is nearly identical to one of his previous books with a similar name, so I’m disappointed there was no new content!

Read more Hide me

0 of 1 people found this review helpful

See all reviews

Customer Reviews

Most Helpful
5 out of 5 stars
By Haim Arazy on 10-05-18

A brilliant book through and through

This is a brilliant book through and through that would benefit anyone who takes the time to read it.

However, it's missing a chapter on how to trick your readers into buying your book multiple times by slightly changing its title every so often.

With this in mind, Mr. Cialdini might reconsider his highly negative portrayal of his fellow compliance practitioners.

Regardless, the analysis of the subject matter is brilliant.

Read more Hide me
1 out of 5 stars
By SweatyStallion on 30-04-18

Not at all what I expected

First couple chapters are about animals and turkeys. And he uses 4 sentences where you could convey the same logic in one. Returned

Read more Hide me
See all reviews