A businessman struggles with his luggage at an airport and pioneers the wheeled suitcase. An engineer watches people using walkie-talkies and dreams up the mobile phone. A printer is frustrated by his unpredictable inks and creates the Pantone colour system.
Why were these particular people able to identify problems, and how did they discover the solutions that everyone else missed? Where exactly did their great ideas come from, and how did they go about making them into reality?
In pursuit of answers, Pagan Kennedy has spent her career examining the creative process, interviewing inventors and engineers, scientists, psychologists and economists in a bid to understand how we create. In Inventology Kennedy collects their wisdom and explores a series of landmark inventions, taking us through the processes by which we have come to dream up new products and technologies and conceived solutions to 'impossible' problems.
A must-listen for anyone who is curious about imagination, design and innovation, Inventology will inspire and entertain and will show you how to become more creative.
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