Meatball Sundae

  • by Seth Godin
  • Narrated by Seth Godin
  • 4 hrs and 51 mins
  • Unabridged Audiobook

Publisher's Summary

American Express could have become PayPal, but they watched the opportunity go by. FedEx uses technology to make shipping easier for the customer; UPS uses technology to make shipping easier for UPS. Who's winning? Google has broken the world into tiny bits. No one visits a Web site's home page anymore; they go in the back door, to just the place Google sent them.New Marketing, whose tools include things like MySpace, YouTube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.In his trademark style - clear, accessible, jargon-free - and full of real-life examples, Godin reviews how marketing used to work and explains how to use the New Marketing to become a better organization: faster, more flexible, and even more fun.

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What the Critics Say

"His arresting conversational style is sure to once again set the business world talking." (Publishers Weekly)

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Customer Reviews

Most Helpful

alright

once you get over the author's faintly annoying tone and cadence the main premise of the book is interesting and worth a listen. However, as with most of these 'big idea' books (longtail, outliers, etc, etc) the gist of the book can be understood in 15 minutes and the rest is just re-emphasis.
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- Neil

Book Details

  • Release Date: 27-12-2007
  • Publisher: HighBridge, a division of Recorded Books