• Meatball Sundae

  • By: Seth Godin
  • Narrated by: Seth Godin
  • Length: 4 hrs and 51 mins
  • Unabridged Audiobook
  • Release date: 27-12-07
  • Language: English
  • Publisher: HighBridge, a division of Recorded Books
  • 4.5 out of 5 stars 4.5 (17 ratings)

Summary

American Express could have become PayPal, but they watched the opportunity go by. FedEx uses technology to make shipping easier for the customer; UPS uses technology to make shipping easier for UPS. Who's winning? Google has broken the world into tiny bits. No one visits a Web site's home page anymore; they go in the back door, to just the place Google sent them. New Marketing, whose tools include things like MySpace, YouTube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
In his trademark style - clear, accessible, jargon-free - and full of real-life examples, Godin reviews how marketing used to work and explains how to use the New Marketing to become a better organization: faster, more flexible, and even more fun.
©2007 Seth Godin (P)2007 HighBridge Company
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Critic reviews

"His arresting conversational style is sure to once again set the business world talking." ( Publishers Weekly)
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Regular price: £18.29

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Customer Reviews

Most Helpful
3 out of 5 stars
By Neil on 12-05-09

alright

once you get over the author's faintly annoying tone and cadence the main premise of the book is interesting and worth a listen. However, as with most of these 'big idea' books (longtail, outliers, etc, etc) the gist of the book can be understood in 15 minutes and the rest is just re-emphasis.

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2 of 2 people found this review helpful

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Customer Reviews

Most Helpful
2 out of 5 stars
By Oliver Nielsen on 11-09-08

Meatball Godin

Meatball Sundae is lots of obvious anecdotes about the fact that old school advertising is dead (duh) and has been for years. But Seth Godin still feels he is ultra upfront and hip. Yawn.

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10 of 13 people found this review helpful

2 out of 5 stars
By Tim on 14-02-09

Free Headache Inside

Godin manages to talk for four hours and say nothing. In the four hours that Godin listens to himself talk, he broaches trite anecdotes and makes it clear that he believes style trumps substance, as Godin apperantly has no use for any type of structure. He bounds from one half-coherent thought to another, like a pre-pubescent kid - laced up on sugar and a litre of Coffee - talking about what he thought of the newest installment of Hardy Boys vs. Predator. I have no doubt Godin has something to say, but in yet another installment of the Purple Cow, he tries once again to latch on to an irreverent theme instead of calling something as it is; a hoax.

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8 of 12 people found this review helpful

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