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Newman demonstrates a (deliberate?) misunderstanding of evolutionary biology, neuroscience, psychology, artificial intelligence, logic, software engineering and science itself as he cherry picks supporting evidence and applies argument ad absurd, confirmation bias and false dichotomy to, in his mind, debunk Swaab, Eagleman, Dawkins, Hawking, Pavlov and more. He doesn't offer anything more substantial than a metaphorical "I reckon it's like this". Most of his arguments appear to be ground in unrecognised ignorance, the rest in dogma.
This would be easier to stomach if he was funny. His TV and stand up performances have been brilliantly clever and frequently hilarious. This book is neither.
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