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The concept of this book is very interesting and it starts well with some interesting ideas and good stories and examples, even if they are a little patronising and laboured in parts.
Nonetheless, it is quickly possible to see how this principle can be applied at work or even in ones own life to bring about improvements, and for this alone the book is well worth it.
However, a little over half way through it becomes bogged down in endless and excesive detail about american monetary policy and savings options, which becomes a little indigestible after a while.
5 of 5 people found this review helpful
The basic premise behind this book is interesting, useful and practical. We could all do with more of a nudge. If you are in business understanding the concepts and ideas in this book will be invaluable...
However the really painfully detailed, lengthy accounts and examples that make up the bulk of this book ad-tedium feel like someone trying to pad out a book from of a few ideas.
Be prepared to hit the fast forward button for large parts of this book.
Improving Decisions about Health, Wealth, and Happiness by Richard H. Thaler, Cass R. Sunstein covers many of the same studies and experiments, and then puts a public policy slant on the conclusions. I'm finding in these sorts of books that the same academic studies and examples pop-up time after time, which is good as it takes me about 5 times to get them straight. Where Sway helped me understand why I'm susceptible to make bad decisions, Nudge helped me understand how I can use the principles of "choice architecture" to influence events and decisions. Both worthwhile reads for folks like us who have a vision of education we are trying to implement, both in terms of why people do things the way they do, and some "libertarian paternalistic" ways to shape decisions and actions.
10 of 10 people found this review helpful
I highly recommend this audio book to anyone who is open to new thoughts and ideas and is interested in the principles of choice architecture. The authors put forth many low cost ideas that could result in major life improvements. I found it fascinating and very entertaining.
13 of 17 people found this review helpful