Summary

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment. Thaler and Sunstein invite us to enter an alternative world, one that accepts that we are only human. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take - from neither the left nor the right - on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative audiobooks to come along in many years.
©2008 Richard H. Thaler and Cass R. Sunstein (P)2008 Gildan Media Corp
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Critic reviews

"A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions." ( The New York Times Magazine)
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Customer Reviews

Most Helpful
3 out of 5 stars
By Nadia on 11-04-09

Good start but drifts a little

The concept of this book is very interesting and it starts well with some interesting ideas and good stories and examples, even if they are a little patronising and laboured in parts.

Nonetheless, it is quickly possible to see how this principle can be applied at work or even in ones own life to bring about improvements, and for this alone the book is well worth it.

However, a little over half way through it becomes bogged down in endless and excesive detail about american monetary policy and savings options, which becomes a little indigestible after a while.

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5 of 5 people found this review helpful

3 out of 5 stars
By D. J. Wilkinson on 06-04-18

Interesting & useful concepts, but...

The basic premise behind this book is interesting, useful and practical. We could all do with more of a nudge. If you are in business understanding the concepts and ideas in this book will be invaluable...
However the really painfully detailed, lengthy accounts and examples that make up the bulk of this book ad-tedium feel like someone trying to pad out a book from of a few ideas.
Be prepared to hit the fast forward button for large parts of this book.

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Customer Reviews

Most Helpful
5 out of 5 stars
By Joshua Kim on 10-06-12

A Book I Keep Coming Back To

Improving Decisions about Health, Wealth, and Happiness by Richard H. Thaler, Cass R. Sunstein covers many of the same studies and experiments, and then puts a public policy slant on the conclusions. I'm finding in these sorts of books that the same academic studies and examples pop-up time after time, which is good as it takes me about 5 times to get them straight. Where Sway helped me understand why I'm susceptible to make bad decisions, Nudge helped me understand how I can use the principles of "choice architecture" to influence events and decisions. Both worthwhile reads for folks like us who have a vision of education we are trying to implement, both in terms of why people do things the way they do, and some "libertarian paternalistic" ways to shape decisions and actions.

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10 of 10 people found this review helpful

5 out of 5 stars
By morton on 30-07-08

How to improve health, wealth and happiness!

I highly recommend this audio book to anyone who is open to new thoughts and ideas and is interested in the principles of choice architecture. The authors put forth many low cost ideas that could result in major life improvements. I found it fascinating and very entertaining.

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13 of 17 people found this review helpful

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