• by Richard H. Thaler, Cass R. Sunstein
  • Narrated by Sean Pratt
  • 10 hrs and 38 mins
  • Unabridged Audiobook

Publisher's Summary

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment. Thaler and Sunstein invite us to enter an alternative world, one that accepts that we are only human. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take - from neither the left nor the right - on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative audiobooks to come along in many years.


What the Critics Say

"A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions." ( The New York Times Magazine)


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Customer Reviews

Most Helpful

Good start but drifts a little

The concept of this book is very interesting and it starts well with some interesting ideas and good stories and examples, even if they are a little patronising and laboured in parts.

Nonetheless, it is quickly possible to see how this principle can be applied at work or even in ones own life to bring about improvements, and for this alone the book is well worth it.

However, a little over half way through it becomes bogged down in endless and excesive detail about american monetary policy and savings options, which becomes a little indigestible after a while.
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- Nadia

Nudge, fudge - think, think!

Taking an oxymoron as your starting point, the anticipated route would be explore the apparent contradictions and show that from the thesis and anti-thesis there can be a synthesis that is something greater than the original parts. At least that's how Carlo Marlowe had it.

In the first instance I’d have been re-assured to see any evidence whatsoever for the existence - let alone the validity - of ‘Libertarian Paternalism. Our recent history lurches from one corporate scandal to covert operations emanating from one state after another.

Their central posit (whilst following the American way of liberally making nouns with founding-father verbs of our common language) is the idea that it is both possible and legitimate for private and public institutions to affect behavior while also respecting freedom of choice, as well as the implementation of that idea. When and where did this ever happen?

And what follows then is the application of the term ‘Architect’ to those who write the questions on which algorithms are programmed. It is enough to know that this most modern of dating-site drivers, derives from the name of the mathematician, Mohammed ibn-Musa al-Khwarizmi, who was part of the royal court in Baghdad and who lived from about 780 to 850 to confirm that a ‘Choice Architect’ is simply a grandiose common-place and an affectation served to flatter those who see themselves as the subject of this treatise.

And who are these targets - Whitehall Mandarins, Central Bankers, State Department Heads.....well, Plan administrators, School Admission administrators - functionaries rather than our commissaires .

Bureaucracies do not speak unto Power - Power is delivered through the minutiae of everyday life...that’s the big idea that’s missing from this work.
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- Welsh Mafia

Book Details

  • Release Date: 02-07-2008
  • Publisher: Gildan Media, LLC