• by Michael R. Drew, Roy H. Williams
  • Narrated by Roy H. Williams, Michael R. Drew
  • 5 hrs and 14 mins
  • Unabridged Audiobook

Publisher's Summary

Politics, manners, humor, sexuality, wealth, even our definitions of success are periodically renegotiated based on the new values society chooses to use as a lens to judge what is acceptable.
Are these new values randomly chosen or is there a pattern? Pendulum chronicles the stuttering history of western society; that endless back-and-forth swing between one excess and another, always reminded of what we left behind.
There is a pattern and it is forty years: 2003 was a fulcrum year, as was 1963, its opposite.
Pendulum explains where we have been as a society, how we got here, and where we are headed. If you would benefit from a peek into the future, you would do well to listen to this book.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.


What the Critics Say

"Pendulum offers fascinating insights into the surprises and revelations of shifting social trends throughout history. Roy H. Williams and Michael Drew answer the age-old question: What makes us tick?" (Harvey Mackay, author of Swim with the Sharks without Being Eaten Alive)


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Customer Reviews

Most Helpful

Fascinating food for thought

The authors do an amazing job of setting out the theory and then take you on a rollercoaster of a journey through time to plot events against it. It's a fascinating theory that is brought into sharp focus based on the approaching zenith of the We (season of witch hunts) and current world events.

One particular aspect of this book I like is that it's written from a marketing perspective but from the point of view that to be successful you have to understand your audience. When your audience is humanity it ends up becoming a very interesting subject on many levels including economic, religious, and sociopolitical without directly being tied to one or the other. Highly recommended!
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- MareG

Book Details

  • Release Date: 02-10-2012
  • Publisher: Tantor Audio