Summary

Politics, manners, humor, sexuality, wealth, even our definitions of success are periodically renegotiated based on the new values society chooses to use as a lens to judge what is acceptable.
Are these new values randomly chosen or is there a pattern? Pendulum chronicles the stuttering history of western society; that endless back-and-forth swing between one excess and another, always reminded of what we left behind.
There is a pattern and it is forty years: 2003 was a fulcrum year, as was 1963, its opposite.
Pendulum explains where we have been as a society, how we got here, and where we are headed. If you would benefit from a peek into the future, you would do well to listen to this book.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2012 Roy H. Williams & Michael R. Drew (P)2012 Tantor
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Critic reviews

"Pendulum offers fascinating insights into the surprises and revelations of shifting social trends throughout history. Roy H. Williams and Michael Drew answer the age-old question: What makes us tick?" (Harvey Mackay, author of Swim with the Sharks without Being Eaten Alive)
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Customer Reviews

Most Helpful
5 out of 5 stars
By MareG on 06-03-17

Fascinating food for thought

The authors do an amazing job of setting out the theory and then take you on a rollercoaster of a journey through time to plot events against it. It's a fascinating theory that is brought into sharp focus based on the approaching zenith of the We (season of witch hunts) and current world events.

One particular aspect of this book I like is that it's written from a marketing perspective but from the point of view that to be successful you have to understand your audience. When your audience is humanity it ends up becoming a very interesting subject on many levels including economic, religious, and sociopolitical without directly being tied to one or the other. Highly recommended!

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1 of 1 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By cbspock on 17-09-16

Fascinating book

I heard about this book on Glenn Beck's show and he had the authors on for an interview. It is fascinating to see the cycles a society goes through and maybe some warning signs will appear to make the extremes not so extreme.

I highly recommend this book

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2 of 2 people found this review helpful

2 out of 5 stars
By Justin on 12-02-18

this should be a podcast

this should be a podcast and nothing more just a simple radio interview would have covered the details. me and I we and they yada yada yada....

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