The Art of Choosing

  • by Sheena Iyengar
  • Narrated by Orlagh Cassidy
  • 10 hrs and 32 mins
  • Unabridged Audiobook

Publisher's Summary

The Decisions We Make Everyday of our Lives, What They Say About Us and How We Can Improve Them
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose?
Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead.


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Customer Reviews

Most Helpful

Fantastic, a must read for anyone

If I could give this book 6 stars out of 5, I would. Regardless of your interest in behavioural economics I think anybody would find this book absolutely fascinating. Perhaps it is because the author is blind, I can't be sure, but this is a truly unique way of writing which adapts perfectly to the audio format.

On top of being a great read, this is great science. There are a lot of experts in this field but the author is the person who made the groundbreaking discovery around the Paradox of choice which is now influencing policymakers and thinkers around the world.
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- Mr. R. D. Cox

not for me

this is a book by a university researcher, based on social experiment. I found it more confusing than interesting, it doesn't help you to choose, it looks at choice on a scientific and neurological level.

i think I would have preferred a philosophical and psychological approach, so I didn't enjoy the book.

an I didn't like the author style of writing, I found it a little bit silly, a little bit too "women magazine" style, the angles and points of views she used didn't resonate with me.

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- julien

Book Details

  • Release Date: 01-04-2010
  • Publisher: Hachette Audio UK