• The Medici Effect

  • What Elephants and Epidemics Can Teach Us About Innovation
  • By: Frans Johansson
  • Narrated by: Frans Johansson
  • Length: 6 hrs and 44 mins
  • Unabridged Audiobook
  • Release date: 14-03-17
  • Language: English
  • Publisher: Tantor Audio
  • 4 out of 5 stars 4.1 (7 ratings)

Summary

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples on how we can turn the ideas we discover into path-breaking innovations.
©2006 Frans Johansson (P)2017 Tantor
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Regular price: £21.69

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Customer Reviews

Most Helpful
4 out of 5 stars
By M. Dunaeva on 23-03-18

Cool idea, poor diction

Thank you for a wonderful book. Unfortunately, it is very hard on the ear, because the author reading his own book might need to practice a bit more in clear diction. Normally I prefer to listen at x1.5-1.75 speed. Such unclear diction makes it impossible for me to accelerate through the book.

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Customer Reviews

Most Helpful
2 out of 5 stars
By Amazon Customer on 12-11-17

This was a tough one.

There were certainly a few valuable nuggets, but those could have been delivered by meme just as effectively. It’s also pretty clear that nothing presented was supported by anything more than mere anecdote that all happened to support the author’s hypothesis of “diversity makes innovation happen because, duh.”
It’s another one of those corporate propaganda books that exists for no reason but to serve as a citation for an agenda.
There’s no critical though here. It’s all just echo chamber fluff.
The writing wasn’t good the narration was worse. But credit to the author for seeing an opportunity and capitalizing, he got a lot of folks money. ¯\_(ツ)_/¯

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1 of 1 people found this review helpful

4 out of 5 stars
By Amazon Customer on 22-04-18

Inspiring

The Medici Effect will inspire you to think differently and encourage you to chart a course to The Intersection.

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