Through pioneering research and interviews with a host of major figures, ranging from Jay-Z and LinkedIn cofounder Reid Hoffman to Bernie Madoff and Man Booker Prize-winning Hilary Mantel, Waller and Younger reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life.
"You'll learn why reputations are more valuable than money; you'll learn how they're built and tended and enriched; and how, if neglected, they can catastrophically implode." (Sir Martin Sorrell, CEO, WPP)
"This book shows us that no matter who you are, your industry or hustle, reputational capital is at the centre of success or failure." (Steve Stoute, CEO, Translation LLC)
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Good lessons, terrible analysis