An entertaining illumination of the stupid beliefs that make us feel wise.
You believe you are a rational, logical being who sees the world as it really is, but journalist David McRaney is here to tell you that you're as deluded as the rest of us. But that's OK - delusions keep us sane. You Are Not So Smart is a celebration of self-delusion. It's like a psychology class, with all the boring parts taken out, and with no homework.Based on the popular blog of the same name, You Are Not So Smart collects more than 46 of the lies we tell ourselves everyday, including:
Dunbar's Number - Humans evolved to live in bands of roughly 150 individuals, the brain cannot handle more than that number. If you have more than 150 Facebook friends, they are surely not all real friends.
Hindsight bias - When we learn something new, we reassure ourselves that we knew it all along.
Confirmation bias - Our brains resist new ideas, instead paying attention only to findings that reinforce our preconceived notions.
Brand loyalty - We reach for the same brand not because we trust its quality but because we want to reassure ourselves that we made a smart choice the last time we bought it.
"In an Idiocracy dominated by cable TV bobbleheads, government propagandists, and corporate spinmeisters, many of us know that mass ignorance is a huge problem. Now, thanks to David McRaney's mind-blowing book, we can finally see the scientific roots of that problem. Anybody still self-aware enough to wonder why society now worships willful stupidity should read this book." (David Sirota, author of Back to Our Future: How the 1980s Explain the World We Live In Now)
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