Have you ever queued for a restaurant? Preordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients; clients chase them.
In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action?
In Oversubscribed, entrepreneur and best-selling author Daniel Priestley explains why and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money.
Oversubscribed shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business; it explains how to become oversubscribed, even in a crowded marketplace; it is full of practical tips alongside inspiring examples to alter our mind-sets and get us bursting with ideas.
It is written by a successful entrepreneur who's used these ideas to excel in the ventures he has launched.
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Customer ReviewsMost Helpful
By Fahrenheit452 on 05-12-15
Excellent for SMEs
The right book at the right time for an SME looking to do things better. One of the best business books I have read or listened to for SMEs - and I have listened to a lot of them. It can be seen as something of a sequel to Entrepreneur Revolution as it is for the business that already exists but had not yet become dominant in its industry. Packed with useful things to think about, even if they did not all immediately apply to me.
13 of 13 people found this review helpful
Customer ReviewsMost Helpful
By Sally on 13-07-17
This book is full of insights, strategies and substance!
I am a little reluctant to leave a review for fear of spreading these insightful strategies to far in wide, so the world market is flooded by them.
This worthwhile read is a well delivered combination of insights and strategies to effectively draw in prospective customers.
This is not one of those successful business people who spend the whole book pumping themselves up, nor is it full of empty waffle about finding yourself.
I will be recommending this to business owners in my network.
Now it's time for me to implement!
2 of 2 people found this review helpful
By Stuart Trier on 06-02-17
An audible treasure box of fantastic ideas
Daniel has laid out a clear strategy and so clearly articulated the necessary components to deliver it.
It is rare to find such a detailed action plan in one book.
I can't say enough good about this book, if you are looking for 1 book to read to take your business to a new level, this is the ONE to choose.
1 of 1 people found this review helpful