Summary

The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...
How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?  
How did The 48 Laws of Power miss the best-seller lists for more than a decade and still sell more than a million copies? 
How is Iron Maiden still filling stadiums worldwide without radio or TV exposure 40 years after the band was founded?  
Best-selling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? 
Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: 



Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. 
Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. 
Seinfeld, which managed to capture both the essence of the '90s and timeless themes to become a modern classic. 
Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. 
Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. 
Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time. 
©2017 Ryan Holiday (P)2017 Penguin Audio
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Customer Reviews

Most Helpful
5 out of 5 stars
By Daniel on 19-08-17

If you're a creative, GET THIS!

A really good insight into the effort needed to create a product / service that will stand the test of time :)

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1 of 1 people found this review helpful

5 out of 5 stars
By Dev on 19-07-18

Absoluetly Amazing Book

I have read hundreds of books and this is one of those powerful book that i will listen to several times

Being India's First Passionpreneur Mentor and Best Selling Author....I love to get million dollar ideas from profound books and this is one of them

feel free to reach out if I can be of any help. whatsapp +91 9819526252

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Customer Reviews

Most Helpful
3 out of 5 stars
By Luke on 29-10-17

Another Holiday marketing success, ironically .

Toward the end of the book I realized two things: there is little value to me in this book and the formula seemed extremely familiar. I looked up the author and saw other books of his I’ve listened to on audible. This book (even more than the others) irked me. Like the Obstacle is the Way and other interest peaking titles, this book is mostly one good idea (and not his own) that can be explained in one or two pages which has been fluffed up by literally hundreds of quotes and self aggrandizing anecdotes. This is a common formula in the nonfiction-self improvement genre, which makes finding an actual “masterpiece” in this genre very difficult. But the very success of his use of this formula is based on his skill at marketing and knowing his audience could not be more annoying hahaha. The audacity for this book to tell us the keys to creating a ‘perennial best seller’ are focusing on originality, quality, and timeless content, not just marketing tricks... when all his books are selling mostly as a result of the later and and none of the former! I hope these books result in motivation and empowerment in enough of its readers to warrant the high sales numbers (hopefully not pricing tricks as he outlined) and phony sounding reviews. Maybe if this is true it would offset the number of people that get duped into following the herd down another meaningless book of researched quotes and eye-rolling-ly obvious advice.
I appreciate the effort the research took and the success of his formula, but his books are good for people who have not read or intend to read the many truly good books and literature the from which the quotes and anecdotes are sourced.
The wisest use of this book might be to take down a list of the works and people it references and then read those and some good biographies instead.

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20 of 22 people found this review helpful

3 out of 5 stars
By Jim on 09-08-17

Ok, but...

Good concepts and good ideas, however the author goes off topic several times and brags about things he's done, or said to manipulate others which is less than stellar. Focus on purpose. It's not about you, it's about others!

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4 of 4 people found this review helpful

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