- Business Lessons from Today's Top Brands
- Narrated by: Michael Griffith
- Length: 54 mins
- Unabridged Audiobook
- Release date: 23-01-14
- Language: English
- Publisher: ZhannaHamilton.com
Some of the lessons you will learn include:
Why certain products fail during launch
How to ensure your products are successful
How to create a successful product development process
How top brands streamline innovation
This guide is for budding entrepreneurs and startups eager to learn how strong companies use traditional and non-conventional means to create new products.
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Customer ReviewsMost Helpful
By Samantha on 26-01-14
Great for beginners
Any additional comments?
I'm not a business person - more of the creative type. However, I realize the importance of combining both the creative and business side of yourself if you want to market yourself or sell anything. I had a few "aha" moments during this book, as I wasn't aware of a lot of business practices going on today to achieve innovation. Definitely a lot to learn from big companies that can be applied to those just starting out.
30 of 30 people found this review helpful