• Product Development

  • Business Lessons from Today's Top Brands
  • By: Zhanna Hamilton
  • Narrated by: Michael Griffith
  • Length: 54 mins
  • Unabridged Audiobook
  • Release date: 23-01-14
  • Language: English
  • Publisher: ZhannaHamilton.com
  • 2 out of 5 stars 2.0 (2 ratings)

Summary

This guide sheds light on how some of today's most successful brands innovate new products. The business lessons at the end of each chapter give the listener practical advice they could immediately apply to their own companies.
Some of the lessons you will learn include:


Why certain products fail during launch
How to ensure your products are successful
How to create a successful product development process
How top brands streamline innovation
This guide is for budding entrepreneurs and startups eager to learn how strong companies use traditional and non-conventional means to create new products.
©2014 Zhanna Hamilton (P)2014 Zhanna Hamilton
Show More Show Less

Regular price: £2.99

Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – choose any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • Free, unlimited access to Audio Shows
  • After your trial, Audible is just £7.99/month
Select or Add a new payment method

Buy Now with 1 Credit

By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Buy Now for £2.99

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.
No Reviews are Available

Customer Reviews

Most Helpful
5 out of 5 stars
By Samantha on 26-01-14

Great for beginners

Any additional comments?

I'm not a business person - more of the creative type. However, I realize the importance of combining both the creative and business side of yourself if you want to market yourself or sell anything. I had a few "aha" moments during this book, as I wasn't aware of a lot of business practices going on today to achieve innovation. Definitely a lot to learn from big companies that can be applied to those just starting out.

Read more Hide me

30 of 30 people found this review helpful

See all reviews