- How the Best Businesses in the World Succeed
- Narrated by: Roger Davis
- Length: 8 hrs and 9 mins
- Unabridged Audiobook
- Release date: 27-07-17
- Language: English
- Publisher: Hachette Audio UK
Working with venture capitalist Greg Lockwood, his coauthor on Superconnect, and supported by research from the elite firm of OC&C Strategy Consultants, Koch has the answer.
The principle Koch and Lockwood have discovered behind extraordinarily successful businesses is simplifying. Some simplify on price - take Ryanair's budget flights, which still take you from A to B but so cheaply that nearly everyone can afford them, multiplying the size of their market - and some simplify on proposition, such as Apple's decision to cut down on the number of their product lines and focus on perfecting only a few devices. With case studies of famous companies in all different industries from finance to fast food, the authors show how anyone can analyse their business' potential to become a simplifier and which route they should take to maximise the impact.
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Customer ReviewsMost Helpful
By Noah on 14-04-18
I enjoyed the book very much, but the reader's voice varied too much in volume.
By Giovanni Focaraccio on 27-02-18
surprising elaboration on traditional strategies
I found the core concept 2 be very complimentary to classical strategic concepts such as those put forward by Michael Porter but with rich practical explanations and modern examples