Summary

The best-selling social media book of the year! Too busy to spend hours trying to learn the fundamentals of social-media marketing? This is the book for you!
Mark Schaefer, author of the best-selling books The Content Code, Return on Influence, and The Tao of Twitter, unravels the most misunderstood and confusing business trend in this fun and jam-packed book. Narrated by the author, Social Media Explained explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social-media initiative! This is the must-have guide for understanding the sociological and psychological drivers that make social-media marketing work.
You will learn:
The five fundamental social-media strategies

The six questions that lead you to a social-media strategy
Key ideas on resources, measurement, and deployment
Answers to the toughest questions about social-media marketing
Highlights of the major social-media platforms
©2014 Mark W. Schaefer (P)2015 Mark W. Schaefer
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Customer Reviews

Most Helpful
5 out of 5 stars
By Bobby Murphy on 04-02-16

Excellent and informative

it is worth listening to a few times, very rich content worth great detail across many platforms. easy to listen too as well.

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3 of 5 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Katie Montgomery on 03-01-16

Want a great overview of social media? This is it!

What made the experience of listening to Social Media Explained the most enjoyable?

I study social media a lot, and it's often the same information over and over again. Mark takes such a wonderful perspective on it and makes it entertaining! Absolutely worth a read.

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2 of 2 people found this review helpful

5 out of 5 stars
By David on 29-04-18

Novice 2 Expert; a great exlerience!

No matter your experience rating, Mark Schaefer provides a great outline, tools and facts on how to attack social media for business.

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