Summary

ESPN began as an outrageous gamble with a lineup that included Australian Rules Football, rodeo, and a rinky-dinky clip show called Sports Center. Today the empire stretches far beyond television into radio, magazines, mobile phones, restaurants, video games, and more, while ESPN's personalities have become global superstars to rival the sports icons they cover.
Chris Berman, Robin Roberts, Keith Olbermann, Hannah Storm, Bill Simmons, Tony Kornheiser, Stuart Scott, Erin Andrews, Mike Ditka, Bob Knight, and scores of others speak openly about the games, shows, scandals, gambling addictions, bitter rivalries, and sudden suspensions that make up the network's soaring and stormy history. The result is a wild, smart, effervescent story of triumph, genius, ego, and the rise of an empire unlike any television had ever seen.
©2011 Tom Shales, James Andrew Miller (P)2011 Hachette
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Customer Reviews

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5 out of 5 stars
By Amazon Customer on 09-03-16

Great story - on business and entertainment

A no holds barred view of life in ESPN. Great for understanding the birth of a business and learning about strategy.

As a bonus you learn about the fascinating personalities behind the scenes of the worldwide leader.

All well told with beautiful on the ears narration. Highly recommended.

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