Across the planet, humans spend more of their free time watching video than doing anything else. But increasingly it's not TV they're watching, but online video. In 2016, Swedish vlogger PewDiePie made a record $15 million from his YouTube videos, beating Hollywood A-listers like Harrison Ford, Julia Roberts and Amy Adams. Something massive is shifting in the world of entertainment.
Since its founding in 2005, YouTube has become the first and only truly global media platform, with over a billion users worldwide. It has changed the media industry as profoundly as the development of radio, film and television. In Streampunks, YouTube's Chief Business Officer, Robert Kyncl, gets to the heart of this creative revolution through behind-the-scenes stories of its biggest stars – YouTubers like Tyler Oakley, Lilly Singh, and Casey Neistat - and the dealmakers brokering the future of media, like Scooter Braun, who scouted 12-year old Justin Bieber on YouTube, and Vice media mogul, Shane Smith, who used the platform to turn young people on to news and current affairs.
By giving anyone with a smartphone their own TV channel, YouTube is fuelling a new creative boom. Not only is it generating the new faces of entertainment, but also changing how students are taught, how social issues are discussed and how small businesses advertise and develop.
Streampunks is the definitive book on the modern pop-culture juggernaut Youtube, the platform remaking the face of entertainment.
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Customer ReviewsMost Helpful
By MoscowLondon on 17-02-18
Not as epic as YouTube, but still...
It’s good attempt to summarise the epic journey of YouTube (or hopefully - the beginning of this journey). There are some interesting and even unexpected story of some creators. It could be more epic given how rich and colourful this emerging world of video is, but still... it’s a good stab and excellent attempt to summarise the videosphere.
I just wish more people from traditional media business read the story and understand they should be investing in this world.
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