With unused and wasted content costing B2B marketers alone a whopping $50 billion a year, the time to take a step back and identity problem areas is now, so departments can focus on the areas that yield the most benefit to the bottom line. The Content Formula establishes a way for marketers to prove the exact return on investment they get from content marketing, highlighting its usefulness in any marketer's toolbox.
Available in paperback, on Kindle, as an audiobook, and soon as an online calculator to save you even more time!
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Customer ReviewsMost Helpful
By C.L. on 04-05-18
Waste of time
This book is tedious and doesn't tell you anything you wouldn't already know unless you are an absolute newbie to marketing.
The woman narrator was difficult to listen to with her frequent and audible gasps for air.