• The Four

  • The Hidden DNA of Amazon, Apple, Facebook and Google
  • By: Scott Galloway
  • Narrated by: Jonathan Todd Ross
  • Length: 8 hrs and 32 mins
  • Unabridged Audiobook
  • Release date: 05-10-17
  • Language: English
  • Publisher: Random House Audiobooks
  • 4.5 out of 5 stars 4.6 (213 ratings)

Summary

Random House presents the audiobook edition of The Four by Scott Galloway, read by Jonathan Todd Ross.
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
©2017 Scott Galloway (P)2017 Random House Audiobooks
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Customer Reviews

Most Helpful
4 out of 5 stars
By Mr. B. Arnold on 26-04-18

Breezy look the big four Tech giants

If you could sum up The Four in three words, what would they be?

It’s subject: Tech, Innovation, Change
It’s quality : Breezy, punchy, fun

What other book might you compare The Four to, and why?

The Upstarts, The Everything Store, Move Fast & Break Things, Walter Isaacson’s Steve Jobs, and especially Nick Bilton’s excellent Hatching Twitter. All good-to-great Tech/innovation reads.

What three words best describe Jonathan Todd Ross’s performance?

Engaging & upbeat, but a little stilted & emphasis was often misplced. I will say, think they matched him to the tone of the book fairly well. A good, professional, but unexceptional performance.

Was this a book you wanted to listen to all in one sitting?

No, it’s written in shortish, punchy chapters to compartmentalize the information, which I thought was handled rather well given we’re bouncing back & forth between four companies (and more in the final chapters).

Any additional comments?

Enjoyable, engaging, and occasionally genuinely insightful. I’m torn between thinking this could have used a far more rigorous, academic research approach, taking us a far deeper (it left me wanting a lot more background on all four of the companies, as well as more prognostication as to what’s on the horizon) and simply having enjoyed the experience of a short but sweet entry into the world of these disruptive, game-changing giants of our age. I’m used to reading more challenging fare (eg recent reads include Nick Bostrom’s Superintelligence, Niall Ferguson’s The Square & The Tower, Adam Rutherford’s A Brief History of Everyone Who Ever Lived, various Steven Pinker etc), so this felt quite lightweight, but not unwelcome, and possibly this is exactly the pitch most people would want.

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1 of 1 people found this review helpful

5 out of 5 stars
By Eddy on 18-11-17

Very insightful knowledge for living with the Four

This book brings up many points you may not have considered about the four. Shinning a light on them that is more scrutinising than most media that just idealises them.

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1 of 1 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Chetan J. on 21-08-18

nice book, gives persoective on changing environ

book thru strong opinions on how four giants are leaping ang creating biz on their on terms. how people at large are missing to understand trap.. is it a change that we see for our good... liked chapter on how to play hard as professional in these changing times.

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5 out of 5 stars
By Anonymous User on 12-07-18

Fun facts

you should check out L2 Inc on YouTube for more with visuals, love it. great book to compliment

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