The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- Narrated by: Tom Pile
- Length: 8 hrs and 12 mins
- Unabridged Audiobook
- Release date: 19-04-16
- Language: English
- Publisher: Audible Studios
If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition.
The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.
"As individuals grow frustrated with the burdens of owning, caring for, and storing too much stuff, they are looking for ways to minimize that stress. They are also experiencing a need for meaningful connection and community."
The membership-based business is a problem solver for both businesses and individuals. It spares people from the duties of ownership and provides a feeling of commonality and affiliation. For businesses it offers the opportunity to create a "forever customer" who remains loyal and participatory, even as the company shifts and changes. Membership allows for building direct relationships and continuously generates a data stream that can be tapped for a variety of purposes.
Ultimately it provides the cachet of belonging.
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Customer ReviewsMost Helpful
By Jonny on 19-07-16
Stop reading what your reading, and read this. NOW
If your serious about transforming your revenue, leverage and placing your clients at the heart of your business, The Membership Economy is a must read.
Thank you Robbie for honestly changing the entire direction of our company as we begin our journey.
By Daniel Kirby on 15-01-17
A Lesson on choosing the right Narrator
Would you recommend this book to a friend? Why or why not?
I believe the message is important and extremely valuable, although it's delivery is awful for someone wanting to get behind and believe in the movement. It is not hard to take value from the book, it is hard however to stay with the book and receive the value.
How could the performance have been better?
The Narrator is one of the biggest faults with the audio book. It is almost robotic and reminds me a little of Microsoft Sam or Siri reading it to me. There needs to be more enthusiasm from the Narrator.
0 of 1 people found this review helpful
Customer ReviewsMost Helpful
By Nagy Barnabás on 13-05-16
Relevant, but without an "a-ha" moment
I have like this book overall, because it touches a very important topic, which we see and experience every day in our digital world: the membership economy.
It structures pretty well the different kinds of organizations, and also the different strategies and tactics that should be applied when creating a successful membership economy organization.
Even though I lacked the deeper tips and tricks that made these particular membership companies successful. (Changes in User Interfaces or Subscription models, or features that made some of them go viral.)
In other words there were a lot of topics described, but very few practical examples were mentioned. I was keen on learning more about the different user experiences, product innovations and service evolutions.
Nevertheless the book is quite valuable for that it gives some solid "do-s and don't-s" for how to compete in the 21st century, and inspires to create transformation inside a traditional business.
2 of 2 people found this review helpful
By Henrique Carvalho on 12-02-18
Where does The Membership Economy rank among all the audiobooks you’ve listened to so far?
It definitely ranks among the most practical ones. It provides great perspectives on how to develop a transition from your current working model to more updated version of membership.
What was one of the most memorable moments of The Membership Economy?
It does not provide only a theoretical approach, with case studies, but it also offers a next-step-guide of how to apply it to your own specific reality.
Which scene was your favorite?
The questionnaire presented in the last chapter.