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The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- Narrated by: Tom Pile
- Length: 8 hrs and 12 mins
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Summary
Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition.
The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.
"As individuals grow frustrated with the burdens of owning, caring for, and storing too much stuff, they are looking for ways to minimize that stress. They are also experiencing a need for meaningful connection and community."
The membership-based business is a problem solver for both businesses and individuals. It spares people from the duties of ownership and provides a feeling of commonality and affiliation. For businesses it offers the opportunity to create a "forever customer" who remains loyal and participatory, even as the company shifts and changes. Membership allows for building direct relationships and continuously generates a data stream that can be tapped for a variety of purposes.
Ultimately it provides the cachet of belonging.
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What listeners say about The Membership Economy
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Ducarta
- 17-08-19
Better than I expected!
I picked up this book thinking it would be a good supplement to my library, not really expecting more than some useful tips here and there but Robbie has over-delivered.
Not only do you get a solid understanding of the membership economy but the book guides you through practical steps to put it into practice. I felt like I had a personal coach!
It's for this reason that it deserves 5 stars and I'd add that it's an essential for any person in business, large or small.
Well worth your time.
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4 people found this helpful
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- Tim Ward
- 14-01-20
Good intro to the subject
Good intro to the subject, I was looking for more details and tactics for marketing as someone who already has a subscription based business. If you don’t have a sub business you will probably get some real value from this.
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2 people found this helpful
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- Daniel Kirby
- 15-01-17
A Lesson on choosing the right Narrator
Would you recommend this book to a friend? Why or why not?
I believe the message is important and extremely valuable, although it's delivery is awful for someone wanting to get behind and believe in the movement. It is not hard to take value from the book, it is hard however to stay with the book and receive the value.
How could the performance have been better?
The Narrator is one of the biggest faults with the audio book. It is almost robotic and reminds me a little of Microsoft Sam or Siri reading it to me. There needs to be more enthusiasm from the Narrator.
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2 people found this helpful
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- MR BRIAN NORTHMORE
- 21-07-22
Not bad but not for me right now
It’s not that this is bad it just did not resonate with me. I’m sure at some point when my audience has been developed a little further and I’m in the right place to move membership higher up my agenda it will have greater relevance.
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1 person found this helpful
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- David Stinson
- 15-07-22
Excellent
Robbie gives incredible insight and advice on how to develop a membership organisation. My business has reached new levels as a result of me listening to this audio book!
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1 person found this helpful
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- Jonny
- 19-07-16
Stop reading what your reading, and read this. NOW
If your serious about transforming your revenue, leverage and placing your clients at the heart of your business, The Membership Economy is a must read.
Thank you Robbie for honestly changing the entire direction of our company as we begin our journey.
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1 person found this helpful
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- Sah.ra
- 24-02-24
Very inspiring
It was very interesting to learn about the trends and how businesses have pivoted into membership economy. Very engaging and educational.
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- Amazon Customer
- 09-07-23
A disconnected author's view
This book seems to be written by someone not connected with reality. In times where iPhones come with tracker blocking, websites having to explicity ask for user's consent to collect personal data and browsing patterns, Facebook being ordered to justify in front of the senate how data was leaked to Cambridge analytica, this author seriously suggest that we live in a time where user can't wait to give "algorithms" (let's park the discussion on this term, which should more precisely be titled as a deep neutral network) our personal data so that we get personalised advertisements and suggestions. There probably are people who are happy to surrender their private data and if you are, this book may be for you, if you do value your privacy, then you'll probably just be outraged at the author's viewpoints (given my rating, I'll let you decide where I stand). I couldn't listen beyond this point, I can't expect to get anything out of a book where I disagree with the author on such fundamental believes.
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- Michelle Fanus-St Hill
- 31-05-23
Great read
Excellent book. Loads of learnings and practical things to apply to your own business. Great read!
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- Asari St-Hill
- 31-12-22
Superb book with practical details
A must read for owners of a business or non-profit looking to build a membership model
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