• The Power of Broke

  • How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
  • By: Daymond John, Daniel Paisner
  • Narrated by: Daymond John, Sway Calloway
  • Length: 8 hrs and 44 mins
  • Unabridged Audiobook
  • Release date: 27-09-16
  • Language: English
  • Publisher: Audible Studios
  • 4.5 out of 5 stars 4.5 (102 ratings)


Skillfully read by DJ, MTV News reporter, and radio host Sway Calloway, whose effortless style and distinct voice perfectly capture John's message, and featuring a customized introduction from the author himself, this audiobook is the go-to source for all those wanting to learn the importance of staying hungry in order to succeed. Interspersed throughout its chapters, listeners are treated to "Power Facts" and "Shark Points" told directly by Daymond John, giving the famed entrepreneur and branding expert a chance to impart some of his invaluable wisdom.
Daymond John has been practicing the power of broke ever since he started selling his home-sewn T-shirts on the streets of Queens. With no funding and a $40 budget, Daymond had to come up with out-of-the box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion global phenomenon. But it might not have happened if he hadn't started out broke - with nothing but a heart full of hope and a ferocious drive to succeed by any means possible. 
Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically and market your ideas more imaginatively. It forces you to be true to yourself, stay laser focused on your goals, and come up with those innovative solutions required to make a meaningful mark. John shows how we can all leverage the power of broke to phenomenal success. You'll meet: 
Steve Aoki, the electronic dance music (EDM) deejay who managed to parlay a series of $100 gigs into becoming a global superstar who has redefined the music industry. 
Gigi Butler, a cleaning lady from Nashville who built a cupcake empire on the back of a family recipe, her maxed-out credit cards, and a heaping dose of faith. 
Eleven-year-old Shark Tank guest Mo Bridges, who stitched together a winning clothing line with just his grandma's sewing machine, a stash of loose fabric, and his unique sartorial flair. 
When your back is up against the wall, your bank account is empty, and creativity and passion are the only resources you can afford, success is your only option. Here you'll learn how to tap in to that power of broke to scrape, hustle, and dream your way to the top. 
BONUS: This audiobook features an exclusive interview between author Daymond John and narrator Sway Calloway, touching upon topics that include entrepreneurship as "the ultimate equalizer", loving what you do, and why the author handpicked Calloway to read his book. 
©2016 Daymond John (P)2016 Audible, Inc.
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Critic reviews

"Daymond knows how to make things happen. He knows the difference between a want-repreneur and an entrepreneur, and he lays it out for us in these pages. What a kick it is to read over his shoulder as he shares his hard-won wisdom. This guy built an empire from the streets of Hollis, Queens, and here he compares notes with other visionaries who've also found ways to beat the odds and make it to the top. His new book is so inspiring, so insightful, so invigorating.... I'm glad that he took the time to share this mindset with the world." (Mark Cuban, entrepreneur and owner of the Dallas Mavericks)
"Money can't buy you strength or spirit. It can't get you peace or power. In his empowering new book, Daymond John sets out a blueprint for folks looking to put their God-given assets to work to build a business or a brand. Nobody knows better than Daymond that it doesn't matter how you start out in life - the will to win resides in us all." (Russell Simmons, business mogul and philanthropist)
"I firmly believe that you should only read business books from people who have actually built businesses. Daymond has done just that, and here he breaks down the thesis and the religion behind exactly how he did it. You have to understand that 'broke' isn't what happens in your wallet; 'broke' is a mind-set. It's about tapping into that state of desperation that leads you to tremendous creativity. I was in the game of broke before I even knew what the game was, and, here, Daymond John deconstructs this crucial concept in detail." (Gary Vaynerchuk, VaynerMedia CEO and three-time New York Times best-selling author)
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Customer Reviews

Most Helpful
4 out of 5 stars
By Kris S on 21-09-17

One of the best entrepreneur books available

I enjoy reading these kind of books and having gone through Brian Tracy, Zig Ziglar and Grant Cardone, to name a few, I can say that this is vying for my number one spot. There is no over-the-top bravado as the sincerity shines through. The words of advice are provided in an avuncular manner as opposed to some of the 'do as I say or your an idiot' that one sometimes come across. The anecdotes are accurate, salient, relevant and well explained. It changed my view of how businesses can start. In fact I am following the blueprint on my current venture (in conjunction with another excellent book "Unscripted").

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1 of 1 people found this review helpful

4 out of 5 stars
By varun on 27-07-18

Good references, well presented

Raymond used good stories to show the power of broke, interesting and are relatable to today's business environment. Highly Recommended

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Customer Reviews

Most Helpful
5 out of 5 stars
By Madalyn on 03-11-16

Power book!

The Power of Broke was informative and eye-opening. I highly recommend this to all entrepreneurs whether you're just starting out or seasoned like me. I picked up lots of great, new ideas. Thank you Damon!!

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11 of 11 people found this review helpful

5 out of 5 stars
By ddsharper on 28-10-16

Great book for those who need inspiration.

What made the experience of listening to The Power of Broke the most enjoyable?

The use of what seemed to be actual stories were nice tools of inspiration, offering insight into how to stick to a dream, how to develop a process, and how to keep hope burning.

What other book might you compare The Power of Broke to and why?

How to win friends and influence people, with a twist.

What about Daymond John and Sway Calloway ’s performance did you like?

The performances were great, but I believe and feel that Daymond John should have narrated the entire book. Because he is so well known, and so much associated with Shark Tank, as well as his own story, having him narrate the reading tidbits of chapter introductions detracted from the message for me.

I had to keep reminding myself who was actually calling himself "I". I had to keep recall that the first person opinions, experiences and advice did not come from Sway. Sway could have written his own book, being that he is accomplished in his own right. Thus, If I had to change 1 thing about the book, it would have been this one annoying aspect.

Because of this confusion, I did not finish the book. The inflections, emphasis, pace and tone of the 2 men differ so much. Most of the time I thought Sway was talking about himself.

Was there a moment in the book that particularly moved you?

Not super moved, but impressed. Motivational books seem to re-emerge every decade or 2, so it seemed clear to me that this book targets the young, and inexperienced entrepreneur. For these recent generations, I can see this book as being invaluable.

Any additional comments?

Good book, solid advice for the young or truly inexperienced, but I wouldn't have purchased it if I'd known Sway was the primary narrator. Big production mistake, in my opinion, and it makes no sense- especially when the book was written in first person.

Confuses the mind and changes the spirit of the book. Not at all clear why anyone would have allowed this. That being said, I have nothing against Sway. He did a great job, but it was not his story. Now I have to convince my mind of that, if I can remember any part of the book. Surely, this placed a wedge between the listener and the author.

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36 of 39 people found this review helpful

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