Is it possible for something as seemingly mundane and commonplace as habit to influence the very building blocks of who we are? And if it is, is there a way for us to harness it?
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distil vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
©2012 Charles Duhigg (P)2012 Random House Audiobooks
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Critic reviews

"It’s a fascinating insight into making and breaking habits and offers practical advice, funny stories and critical thinking." ( Press Association)
“In his book The Power Of Habit Charles Duhigg approaches the subject of what habits are and how we can ultimately change them. Written in an engaging style, with just the right balance of scientific fact and actual examples…” ( The Book Garden Blog)
"Plenty of business books that try to tap into the scientific world manage to distil complicated research into readable prose. But few take the next step and become essential manuals for business and living. The Power of Habit is an exception." ( Andrew Hill, Financial Times)
"Full of great ideas" ( Evening Standard)
"I often read about a book staying with you once you put it down, usually because of an emotional impact or profound subject. This book stays with you because you can see it in action in every aspect of your life. I loved it and would definitely recommend it to anyone with, well anyone really because we all have habits, including ones we shouldn’t. It is simply such an interesting read!" ( MojoMums)
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Customer Reviews

Most Helpful
4 out of 5 stars
By Mark Pack on 22-07-12

Appendix missing

Something to watch out for if you buy this audio version: when I got it, the book's Appendix ("A Reader's Guide to Using These Ideas') was missing.

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112 of 119 people found this review helpful

5 out of 5 stars
By Jamie on 17-04-12

Absolutely excellent book

I really, really loved this book. This is the first time I have been driven to write a review on audible. If you're interested in how we make, or change habits, either as individuals or organisations, this is essential listening.

Just one thing though. The narrator, Mike Chamberlain, does a high pitched voice when reporting speech made by a woman. Do you even realise you're doing this Mike? It sounds a bit like you're taking the piss.

Otherwise though a fabulous listen/read.

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110 of 120 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Hamada on 28-08-13

I want more

Where does The Power of Habit rank among all the audiobooks you’ve listened to so far?

it is probably in the top 10%

Any additional comments?

The book is such a tease!! hold on, it is probably not fair to say that. the book is really valuable it offers great insight into the mind and how it works, into how habits form. but I need more.

1) there is so much around us that take advantage of how habits form, in a way that is sometimes (in my view) unethical. it makes me question a lot of the marketing that takes place. also made me wonder who has access to my habits and how do they use it. SCARY

2) the book offers no recipe for change. it tells you change is possible, it tells you the ingredients of the habit which can be potentially used for affecting change but it still leaves you wondering how to portion out the ingredients. not intentionally but just because of the nature of habit and the nature of individuals and how divers they are. it makes me want more.

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6 of 6 people found this review helpful

2 out of 5 stars
By Udo on 05-04-13

Only stories, no evidence

This book is from beginning to the end an example for all kind of cognitive fallacies and biases.

Don't get me wrong:
I believe that most of the author's hypotheses are true. But, the author does a very poor job of showing convincing evidence for his hypotheses.

You encounter instead hindsight bias, availability bias, non-sequiturs and anecdotal evidence.

For example, the author gives several examples of success stories, like "CEO "x" was very successful. CEO "x" used to do "y". Therefore, doing "y" is the reason why CEO "x" was successful. "

What about all the other CEOs who did "y" but weren't successful?
What else did CEO "x" do? Maybe one of THOSE things also contributed to the success as well?

I found myself repeatedly saying: "You cannot conclude that from what you just told me!"

Only few examples are given, where a scientific approach and unbiased logic were used.

I also think, that some anecdotes lighten up the flow of a non-fiction-book.
But an entire book full of anecdotes?

Furthermore, most of the stories are soooo tedious. E.g. I had to fast forward the story about this coach guy....

Also, I found the narrator a little bit annoying: in my opinion there was too much over-emphasizing and dramatization.

Over all, I regret the time for listening to this book.

I give two stars instead of just one star, because the hypotheses shown in this book are very interesting.

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22 of 25 people found this review helpful

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