A Washington Post best seller
Winner of the 2017 Axiom Business Book Award in Business Technology
How do you tell a real trend from the merely trendy? How, for example, will a technology - like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things - affect us, our businesses, and workplaces? How will it eventually change the way we live, work, play, and think - and how should we prepare for it now?
In The Signals Are Talking, noted futurist Amy Webb shows us how to analyze the "true signals" - those patterns that will coalesce into a trend with the potential to change everything - and land on the right side of disruption. The future, Webb shows, isn't something that happens to us passively. Using a proven, tested methodology, she enables us to see ahead and forecast what's to come - challenging us to create our own preferred futures.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
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Customer ReviewsMost Helpful
By Steve on 29-06-18
Good stuff. Well put together.
Great material. Thought provoking and profound but the reading is a little monotonous at times.
1 of 1 people found this review helpful
By Samer Chidiac on 21-08-18
Forecast the Future using signals and much more!
A detailed and comprehensive book and resource to look at the future from a Futurist point of view; with 6 steps that let you look and analyze the signals, ask the right questions and forecast the future using scenario planning and more; The book includes also analysis on some of the greatest trends and projects/companies from Google to UBER and how they played a role in shaping our future and more.
Amy Webb is well known for her exceptional way of scouting and making sense of the trends and presenting how this would / may affect our lives and work today and the future.
The Signals Are Talking is a book that a futurist, marketer, technologist, entrepreneur, or simply a curious psychologist needs to read.