A Washington Post best seller
Winner of the 2017 Axiom Business Book Award in Business Technology
How do you tell a real trend from the merely trendy? How, for example, will a technology - like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things - affect us, our businesses, and workplaces? How will it eventually change the way we live, work, play, and think - and how should we prepare for it now?
In The Signals Are Talking, noted futurist Amy Webb shows us how to analyze the "true signals" - those patterns that will coalesce into a trend with the potential to change everything - and land on the right side of disruption. The future, Webb shows, isn't something that happens to us passively. Using a proven, tested methodology, she enables us to see ahead and forecast what's to come - challenging us to create our own preferred futures.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
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Customer ReviewsMost Helpful
By Steve on 29-06-18
Good stuff. Well put together.
Great material. Thought provoking and profound but the reading is a little monotonous at times.
1 of 1 people found this review helpful
By Chelsea on 09-08-18
Good book, awful narrator
The content in this book could be interesting but it is hard to know for sure because the narration is so terrible. The narrator reads every sentence as though it is its own contained story - she has no comprehension of the greater point being made and seemingly little understanding of the subject matter. She emphasizes all the wrong parts of sentences word-by-word to the point where the meaning is confused and often altogether lost. Extremely frustrating. I will be returning this book.
Regarding content, there is interesting analysis of how fringe developments unexpectedly led to massive mainstream shifts. Things are a little weaker when she attempts to make predictions using current fringe developments but overall the content seems interesting when it can be comprehended from the scattershot narration.