This is the story of how success happens. It is told through the lives of one composite American couple, Harold and Erica - how they grow, push forward, are pulled back, fail, and succeed. Distilling a vast array of information into these two vividly realized characters, Brooks illustrates a fundamental new understanding of human nature. A scientific revolution has occurred - we have learned more about the human brain in the last 30 years than we had in the previous 3,000.
The unconscious mind, it turns out, is most of the mind - not a dark, vestigial place but a creative and enchanted one, where most of the brain's work gets done. This is the realm of emotions, intuitions, biases, longings, genetic predispositions, personality traits, and social norms: the realm where character is formed and where our most important life decisions are made. The natural habitat of The Social Animal.
Drawing on a wealth of current research from numerous disciplines, Brooks takes Harold and Erica from infancy to school; from the "odyssey years" that have come to define young adulthood to the high walls of poverty; from the nature of attachment, love, and commitment, to the nature of effective leadership. He reveals the deeply social aspect of our very minds and exposes the bias in modern culture that overemphasizes rationalism, individualism, and IQ. Along the way, he demolishes conventional definitions of success while looking toward a culture based on trust and humility.
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Customer ReviewsMost Helpful
By Katty on 23-06-18
Masterpiece description of human experience
Not many books captured my focussed attention as well as this one. The story line will take you on incredible journey through a human experience - you will find your own experience buried within the lifes of the characters in thw story. A must read!
Customer ReviewsMost Helpful
By Pamela Harvey on 13-03-11
Finally someone, if not laying out the solution, has written something about the real causes of the unequal access to opportunity in our world. And that it can't all be fixed by throwing money at any one thing. He follows two individuals from polar opposite backgrounds - who eventually join to become a couple - through the course of their lives. One person is from an educated background of privilege, the other is from a multicultural environment of poverty, dislocation and stress. What they both have in common is an intuitive grasp of how to make the decisions which will bring the best outcomes. Each person in tuned in to his/her unconscious (or subconscious?) layer of perception, which has nothing to do with their conscious layers of rational thought - but the two combine to bring success in school, good grades, success in a career, money, accolades. etc. Brooks' thesis is that we have two layers operating in our minds/brains/souls. One is conscious, or rational, the other is unconscious, or emotional. And we are of course mostly unaware of this unconscious layer and how it informs our life choices.
Both these characters lead very successful lives, though as Brooks points out, they are not on the top of any scale of IQ numbers, or list of SAT scores, nor are they "connected" through family in any way. While attractive and pleasing to look at, neither one is "drop dead gorgeous". But their lives are full and rich and successful by any definition of the term. However they listen to their inner guidance, intuitively, mostly unawares, and it is their cues from this subconscious layer which create their best decisions throughout their lives.
I wish he had let us know just how to get this "unconscious" layer to work for us in a positive way all the time!
Great book, great reading, could not put it down. The book is so rich in insight, I am reading it again.
58 of 66 people found this review helpful
By Mark Brandon on 29-03-11
So Insightful I Was Moved To Tears
Never in my adult life have I listened (or read) a book that so beautifully blended prose and allegory with hard science and self-help. The synthesis is a unified theory of morality, motivation, love, character, politics, and meaning. I am not normally a person who can easily be moved to tears by a book, much less one that is really centered on discussions of Maslow's hierarchy of needs or countless studies of firing amygdala's.
Brooks has long been a favorite NYT Columnist, sharing a coherent and consistent world view without being either doctrinaire or an us-versus-them blowhard like Limbaugh on the right or Krugman on the left. This book follows two fictional characters, Harold and Erica, from birth, childhood, careers, marriage, retirement, and death, revealing how social connection (or lack thereof) drives most humanistic endeavors. This insight would not be so groundbreaking, but revealing the how and the why through the prism of the beautiful Harold and Erica love story is where Brooks excels.
As if all of this were not enough, the humor propels this book from being just "Really Good" to being "One for the Ages". A sampling:
"He’s just back from China and stopping by for a corporate board meeting on his way to a five-hundred-mile bike-a-thon to support the fight against lactose intolerance. He is asexually handsome, with a little less body fat than Michelangelo’s David. As he crosses his legs, you observe that they are immeasurably long and slender. He doesn’t really have thighs. Each leg is just one elegant calf on top of another. His voice is so calm and measured that he makes Barack Obama sound like Sam Kinison. He met his wife at the Clinton Global Initiative, where they happened to be wearing the same Doctors Without Borders support bracelets"
Buy this book! You will be immeasurably enriched.
13 of 15 people found this review helpful