If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .
If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.
Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.
Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth.
©2011 Gary Vaynerchuk (P)2011 HarperCollins Publishers
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Customer Reviews

Most Helpful
5 out of 5 stars
By Richard Mawer on 11-03-16

As relevant in 2016 as when it was written

Just finished this and as a massive fan of #garyvee I thoroughly enjoyed it - my main concern was how relevant something written on 2011 would be - but it is still super relevant as so many companies have still failed to view and adopt digital media in the correct way - even in 2016 - get this - listen to it and change how you do business forever - implementation is everything

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1 of 1 people found this review helpful

5 out of 5 stars
By Brian on 31-08-11

Grasping the not so-obvious

I loved this book. Most social media books give a hum-drum of social media history and tell you much of the same things that everyone else tells you. There's some differentiation, but after reading Gary's book, I think they really miss the point.

Gary Vaynerchuk seems to have a real grasp on the real trend of what's happening in the social media revolution. The best advice I've ever received is regarding change is to ignore the technology and understand the fundamental human need that's being met. Gary does this. Social media is a way for us to engage and not just find another media to spam people with our messaging and advertising, and that's the heart of the message of this book - as I understand it.

People aren't stupid, and they don't care what you say about yourself; they want proof that what's on the label is real. No amount of hype will do this. Engagement and content will. True service, not lip service. Social media gives us the platform to value people as people, to let people see what we're really all about, and to spread the word about it.

But Gary goes further and gives you strong examples of how to combine social media with other means to create strategies that have true impact on those you're trying to reach and on what you want to accomplish. While the book doesn't have the step-by-step methodology that some want; if it did, we'd lose the essence of substance and transparency that is the heart of what social media is all about.

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3 of 4 people found this review helpful

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Customer Reviews

Most Helpful
3 out of 5 stars
By Scott T. Hards on 28-02-12

Gary is fun, but the book is a bit shallow

The Thank You Economy has some good things to say, to be sure, but it only really makes one point: "You must interact one-on-one with your customers using social media." And then Gary makes that same point over and over and over again. So if you "get it" and are already using social media, the book ends up not having much more to say; it's more like a long magazine article than a book. The whole second half is essentially just a serious of anecdotes about specific companies and their use of social media, which Gary then critiques superficially.

Unfortunately, once you "get it" and decide that you must use social media as he recommends, he doesn't offer much in the way of concrete advice for specific programs. He does offer a few dos and don'ts for Twitter and the like, but this sort of stuff is already all over the web.

Gary reads his own work with a folksy schtick that is admittedly fun, and he updates his own work by ad libbing new information for things that have changed since the print edition came out. Some listeners may find him cloying however, so listen to the sample, first.

Best recommended for those who have yet to see the light on social media. If you're already a convert, there's not that much here.

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32 of 35 people found this review helpful

3 out of 5 stars
By World Peace on 04-08-11

This one is just "okay"...

With all due respect to Gary Vaynerchuk, who I think is a visionary and about 24-48 months ahead of the business world as far as innovation goes... this book needs more meat. Yes, there are business examples, yes, there are some interesting and funny stories... but it just didn't recapture the magic of "Crush It" which is certainly the type of book Gary CAN do, and which I rate 5.5 stars on a 5 star scale. I hope during the time he is writing his next book refocuses his attention on the few projects he wants to do well (to include his next book), because the result of spreading himself too thin could definitely be seen and felt while I was listening to this book. Sorry, but I gotta give this book a paz.

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20 of 22 people found this review helpful

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