Summary

How does a pit crew change four wheels in 1.9 seconds?   
And what does that mean for a company like Blackberry?     
What is Ron Dennis' secret to good time management?   
And how can that help TV producers?     
Why is F1 the perfect example for leadership, motivation and strategy?   
And what can we learn from it?  
In The Winning Formula, driver, commentator and entrepreneur David Coulthard opens the doors to the secretive world of F1 and reveals in simple, entertaining and utterly compelling terms how he has been able to master this mind-boggling variety of disciplines by applying the skills honed from his years at the top of the world's most demanding motorsport.  
By recounting his own stories and combining them with firsthand experience of stellar individuals such as Lewis Hamilton, Ron Dennis, Sir Frank Williams, Christian Horner and Sebastian Vettel, Coulthard provides a fascinating fly-on-the-wall insight into F1 but at the same time offers an invaluable guide to the business of sport and the sport of business.
©2018 David Coulthard (P)2018 Bonnier Publishing
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Audible Sessions with David Coulthard

Meet the author of The Winning Formula

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Customer Reviews

Most Helpful
5 out of 5 stars
By Butters on 06-06-18

A unique read...

I’ll start with the not so good news. This isn’t a business book as such. There’s no magic formula that’s going to make you a million.

However, this book is truly awesome. Having followed Coulthard for some time I was intrigued to see what he had to. This book gives you a real insight into that but also what a genuinely nice guy he is. I won’t give anything away but it is really worth at least 1 listen.

Do you have to be an F1 or car but, no but it will help. He even mentioned Adrian Neweys book ‘how to build a car.’ (side note, if you listen to Neweys book there is another example of how nice Coulthard is).

In all I would say worth the read. The book will make you understand how Coulthard has done what he has and there are little ways that we can all use to be more successful.

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4 of 4 people found this review helpful

5 out of 5 stars
By Roddy J Murray on 12-09-18

An outstanding book

This is an outstanding book written by a very successful but very candid man. Highly recommended.

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