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The Winning Formula cover art

The Winning Formula

By: David Coulthard
Narrated by: David Coulthard, Peter Forbes
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Summary

How does a pit crew change four wheels in 1.9 seconds?

And what does that mean for a company like Blackberry?

What is Ron Dennis' secret to good time management?

And how can that help TV producers?

Why is F1 the perfect example for leadership, motivation and strategy?

And what can we learn from it?

In The Winning Formula, driver, commentator and entrepreneur David Coulthard opens the doors to the secretive world of F1 and reveals in simple, entertaining and utterly compelling terms how he has been able to master this mind-boggling variety of disciplines by applying the skills honed from his years at the top of the world's most demanding motorsport.

By recounting his own stories and combining them with firsthand experience of stellar individuals such as Lewis Hamilton, Ron Dennis, Sir Frank Williams, Christian Horner and Sebastian Vettel, Coulthard provides a fascinating fly-on-the-wall insight into F1 but at the same time offers an invaluable guide to the business of sport and the sport of business.

©2018 David Coulthard (P)2018 Bonnier Publishing

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Suited more towards businesses

Even though the book is structured towards either working or running a business there’s a wealth of information that you can use in everyday situations and there are many references to F1 and all delivered perfectly by DC himself.

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From CEO to another this is a truly inspiring book

Having met DC many years ago when trying to make a fitness video with him (that got postponed for Williams seat fit) I can testify to DC’s intense work ethic.
This has now obviously some 20+ yrs on materialised in to a very well rounded person that a-lot of business leaders could gain from. I shall be using some of these great points to add more value to our business interests.
Well done David!!

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Excellent listen for anyone interested in business

Whether you are an F1 fan or not, anyone interested in business or self improvement can learn a lot from this book. Very well written and narrated. It makes you think about how you can use the suggested ideas to improve yourself and your business prospects.

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By DC, AKA Alan Partridge

I like David Coulthard a lot. I think he and his team on Channel 4 present a better F1 programme than Sky's much more heavily funded version, and I liked him as a driver. I had heard that he had invested in a hotel during his career as a F1 driver and I was interested to hear the story behind this and of his other business ventures. Unfortunately, this audiobook is pretty crap...

I don't know if reading the book myself would have been better but, certainly, having it read to me by the wooden-voiced Peter Forbes made the whole thing come across as if it was a business book written by Alan Partridge. Sorry, but it really was a mistake not voicing the book yourself, David.

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Pretty obvious stuff

Pretty decent and reasonably entertaining explanation of basic but somewhat obvious principles for life as well as business. Beware, it is rather repetitive, but I guess that's to drive home the message.

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Very good - would recommend

This is a very good listen with plenty of good advice for both business and living life generally. There was no “discombobulation”. Plan to buy the book as well. Thank you David

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Enjoyable listen

Great advice from a world class performer and narrated clearly. Will listen again to implement DC's business wisdom.

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Amazing must read

I might be slightly bias as I love F1 & I’m a huge fan of DC but this book surpassed even my expectations of being brilliant. Truly insight, thought provoking & engaging I didn’t want it to end. It’s also lit a fire behind me to go after my dreams including working with DC in some way!!

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f1 fans will enjoy

as a big f1 fan this was really fun to listen too however there are other books out there that I have gotten more from from a content point of view but I liked this for the f1 relationship to business. entertaining.

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Strong values

Found the narrator a little bit annoying at times.
However the book had strong values and examples that any business if adopted would benefit from applying IMHo

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