Summary

A revolutionary marketing strategy proven to drive sales and growth.
They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about key word-stuffing and link-building; in fact, using those tactics today gets your webpage shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.
Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the US, turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions.
This audiobook shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door.



Boost your company's web presence with methods that work
Build a level of trust that generates customer evangelism
Leverage your in-house resources to produce winning content
Utilize tactics that work, regardless of industry or sector

When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop "selling", and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.
©2017 Marcus Sheridan (P)2017 Gildan Media LLC
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Customer Reviews

Most Helpful
5 out of 5 stars
By S M GOULD on 15-08-18

An amazing book for every sized business

loved this! I have a small dog walking business and this book has changed the way I think about attracting new clients.

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4 out of 5 stars
By I. Edmunds on 11-08-18

Great Audio Book

I have recommended this book to others and bought a copy for a family member setting up a new business. An excellent read.

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Customer Reviews

Most Helpful
5 out of 5 stars
By Chris Heidlebaugh on 04-08-17

Digital Agency Ready to Answer!

My name is Chris and I have been a fan of Marcus's for a while now. I was so excited to get his book. I own digital marketing agency (Colorado Web Impressions) and in my industry it's a lot like the car industry where people can get a bad reputation fast! I plan to start putting all of the lessons learned within this book to use within the next few months for my business! Blessings to you Marcus

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2 of 3 people found this review helpful

5 out of 5 stars
By Kenyatta on 26-06-18

Must read for marketers and entrepreneurs

This book did an amazing job of helping me understand the marketing mistakes I was making at my company. The solutions are simple, but easy to overlook or fear. This book also does a great job of tying marketing into sales.

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