This does not mean that competitive advantage is a thing of the past. Rather, its center has shifted. As marketing professor Niraj Dawar compellingly argues, advantage is now found "downstream", where companies interact with customers in the marketplace. Tilt will help you grasp the global nature of this downstream shift and its profound implications for your strategy and your organization.
Regular price: £17.59
Buy Now with 1 Credit
Buy Now for £17.59
Customer ReviewsMost Helpful
By george contos on 20-07-15
Excellent. A must read for anyone in business
This book breaks down the process of moving from a product focus to customer focused organization and the steps and benefits in doing so. Asks lots of great questions that you need to answer.
3 of 3 people found this review helpful
By Jammy-STL on 26-07-17
Awesome book for Marketing and Product Management
Would you listen to Tilt again? Why?
The book provides eye opening perspectives about downstream strategy, often overlooked by companies. It has several sections and every section provides a new learning. It includes examples to help you better understand the topic author is discussing.