Summary

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature. Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born - groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.
And so the key question: Who is going to lead us?
The Web can do amazing things, but it can't provide leadership. That still has to come from individuals - people just like you who have a passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.
If you think leadership is for other people, think again - leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.
If you ignore this opportunity, you risk turning into a "sheepwalker" - someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.
Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers....It's not easy, but it's easier than you think.
©2008 Do You Zoom, Inc. (P)2008 Audible, Inc.
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Customer Reviews

Most Helpful
2 out of 5 stars
By Adam.W on 15-12-13

Terrible

If this book wasn’t for you, who do you think might enjoy it more?

Take one semi common sense idea and repeat over and over and over and over. The whole thing could have fit in one paragraph. Fleshed out into a book in order to con people and make money which sums up Mr Godin's philosophy really.

What could Seth Godin have done to make this a more enjoyable book for you?

Some concrete ideas and steps to succeed would have help. Don't recommend people walk out of their jobs here and now if they are unhappy. Don't tell people not to worry about the product. We don't need factories? How were your books produced and marketed? Who made your smart phone and computers Mr Godin?

You didn’t love this book--but did it have any redeeming qualities?

Nope

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26 of 28 people found this review helpful

5 out of 5 stars
By kaisbadran on 23-06-17

Great

Would you listen to Tribes again? Why?

Yes, insightful and full of great ideas

What about Seth Godin’s performance did you like?

I always like to way he speaks and presents

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2 of 2 people found this review helpful

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Customer Reviews

Most Helpful
3 out of 5 stars
By Joshua Kim on 10-06-12

Tribal Manifesto

Godin's manifesto (and I use that description in the best sense of the word) convincing makes the case that the most dangerous thing we can do at work and in our careers is play it safe. Suspend your critical eye and realist orientation for just long enough to be swept into Godin's passion. Allow yourself to be inspired. Read, share, and decide to lead your tribe. We will be discussing this book together at work - so more to come on if inspiration can be translated on the ground

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13 of 13 people found this review helpful

3 out of 5 stars
By Joseph on 06-12-09

Kernals in the Chaff

Overall worth the read. There are things to get past as other reviews point out, but does provide great kernels of wisdom. It did take a second listen to pick out all of the points.

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11 of 11 people found this review helpful

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