Why is "culture" so difficult to improve? What makes so many good employees check out? Neuroscientist Paul Zak shows that innate brain functions hold the answers. It all boils down to trust.
When someone shows you trust, a feel-good jolt of oxytocin surges through your brain and triggers you to reciprocate. This simple mechanism creates a perpetual trust-building cycle - the key to changing stubborn workplace patterns. Drawing on his original research, Zak teases out science-backed insights for building high-trust organizations. Trust Factor opens a window on how brain chemicals affect behavior, why trust gets squashed, and ways to consciously stimulate it by celebrating effort, sharing information, promoting ownership, and more. The Ofactor(TM) survey, data, and examples support the action plans.
Engagement programs and monetary rewards are Band-Aids on broken bones. To get to the root of the problem, you've got to go deeper. Packed with examples from The Container Store, Zappos, and Herman Miller, Trust Factor harnesses our neurochemistry to effectively cultivate work places where trust, joy, and commitment compound naturally.
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Customer ReviewsMost Helpful
By Alexander D. Shohet on 25-02-17
encapsulated a dozen management books into one
I read or listen to many business books this one is one of the best. it brings the latest research from the last ten years into a single place. great book, I highly recommend it
3 of 3 people found this review helpful
By Carlos R. on 16-12-17
Very usful toolkit to improve organizations
The research presented in this book are good news for everyone. Enterprises will have greater productivity and all colleges Will be happier.
1 of 1 people found this review helpful