At the end of 2016, the top seven businesses on the list of the highest-valued companies in the world by market capitalization include Apple at #1, Alphabet (Google's Parent Company) at #2, Amazon.com at #5, and Facebook at #7. Those companies combined are valued in excess of $2 trillion more than the price Verizon paid to acquire Yahoo!
Yahoo!'s story is one of missed strategies, failed opportunities, and poor execution. Early decisions to de-emphasize search features, undervalue Google, and overplay Yahoo's hand in the Facebook negotiations haunted the rest of the company's existence. In addition, factors outside of Yahoo's control - most notably how irrational expectations of Wall Street created an environment where short-term decisions were made at the expense of the long-term good.
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By JOHN on 26-08-18
Buy the book instead.
This is a well-written autobiography by a former male executive with Yahoo. Unfortunately, and inexplicably, the narrator for the book is a female whose style is best suited for romance novels. She is unable to convey a masculine rendition of this book. It greatly distracts from the story that is being told. Avoid this audio version. Buy the book instead.