Showing results by author "Al Ries" in All Categories
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The 22 Immutable Laws of Branding
- By: Al Ries, Laura Ries
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Unabridged
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Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
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Never predict the future ....
- By David on 05-09-16
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The 22 Immutable Laws of Branding
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Release date: 22-04-14
- Language: English
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Regular price: £13.00 or 1 Credit
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The 22 Immutable Laws of Marketing
- By: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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very useful read
- By John Gould on 02-08-15
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The 22 Immutable Laws of Marketing
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Release date: 22-04-14
- Language: English
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The 22 Immutable Laws of Marketing
- By: Al Ries, Jack Trout
- Narrated by: Al Ries, Jack Trout
- Length: 1 hr and 29 mins
- Abridged
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Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success.
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A decent book
- By Marmite on 03-01-11
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The 22 Immutable Laws of Marketing
- Narrated by: Al Ries, Jack Trout
- Length: 1 hr and 29 mins
- Release date: 16-12-99
- Language: English
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Focus
- The Future of Your Company Depends on It
- By: Al Ries
- Narrated by: Al Ries
- Length: 3 hrs
- Abridged
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If your company has lost the focus it once had, here are clear solutions for moving your organization back to its key service and discarding everything else. Ries, coauthor of The 22 Immutable Laws of Marketing, gives clear examples from a variety of industries and demonstrates how crucial focus can be.
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Interesting as a retrospective review of historic business strategy...
- By Ian on 31-01-24
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The 22 Immutable Laws of Branding
- By: Al Ries, Laura Ries
- Narrated by: Al Ries, Laura Ries
- Length: 1 hr and 35 mins
- Abridged
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Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes.
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The 22 Immutable Laws of Branding
- Narrated by: Al Ries, Laura Ries
- Length: 1 hr and 35 mins
- Release date: 28-07-05
- Language: English
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The 11 Immutable Laws of Internet Branding
- By: Al Ries, Laura Ries
- Narrated by: Al Ries, Laura Ries
- Length: 3 hrs and 7 mins
- Abridged
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The 11 Immutable Laws of Internet Branding is the definitive text for businesses eager to jump on the Internet expressway.
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The 11 Immutable Laws of Internet Branding
- Narrated by: Al Ries, Laura Ries
- Length: 3 hrs and 7 mins
- Release date: 28-07-05
- Language: English
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