Showing results by author "Geoffrey Colon" in All Categories

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.

DFM is "The Culture of Business..."Since 2013 the show with three trending topics at the intersection of marketing, tech, media and popular culture.Hosted by Geoffrey Colon.#DisruptiveFM #dfm

The show and newsletter that examines what it means to be creative in the Imagination Age. Written and produced by Geoffrey Colon, host of the Disruptive FM podcast, author of the book Disruptive Marketing (2016), executive producer of Everything Is Better With Creators podcast and creator of The Download.Subscribe to the newsletter now on LinkedIn.Published monthly.#creativestudies #creators #creatives