Showing results by author "Mark Earls" in All Categories

We are about to enter a new age of creativity that will require a new set of superheroes to help the world thrive. This audiobook will make you one of those creative superheroes by unleashing new creative superpowers to help you solve your biggest business problems. This is the modern skillset for creative problem solving.

Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.